Singapore’s chocolate lovers have reason to celebrate as Godiva brings back their highly anticipated 1-FOR-1 GODIVA SOFT SERVE promotion, running from June through September 2025. This premium offer allows customers to indulge in two luxurious Belgian chocolate soft serve cones for the price of one, making it an irresistible treat during the warm summer months.

Exclusive DBS and POSB Cardholder Benefits

The 1-FOR-1 GODIVA SOFT SERVE promotion is exclusively available to DBS and POSB Mastercard credit and debit cardholders. This strategic partnership provides added value to banking customers whilst offering Godiva an opportunity to reach a broader audience through established financial networks. Cardholders simply need to present their DBS or POSB card at participating outlets to enjoy this exceptional deal.

Premium Flavours at Unbeatable Value

Godiva’s signature soft serve collection features three exquisite flavours that showcase the brand’s Belgian chocolate expertise. The Dark Chocolate Soft Serve delivers an intense, rich cocoa experience with delicate chocolate shavings, perfect for purists who appreciate bold chocolate flavours. The Vanilla White Chocolate Soft Serve offers a creamy, elegant alternative with subtle sweetness and smooth texture. Meanwhile, the Chocolate Twist combines the best of both worlds, blending dark and vanilla white chocolate in a harmonious swirl topped with chocolate shavings.

Each cone is meticulously crafted and served in Godiva’s signature crisp cone, wrapped with the brand’s distinctive sleeve for an Instagram-worthy presentation. At the regular price of $9.50 per cone, the 1-FOR-1 GODIVA SOFT SERVE promotion effectively brings the cost down to just $4.75 per cone, representing exceptional value for premium Belgian chocolate ice cream.

Strategic Outlet Locations

The promotion is available at three carefully selected Godiva boutiques across Singapore: Suntec City, Raffles City, and Bugis Junction. These prime locations ensure accessibility for both local residents and tourists, positioned within major shopping centres that attract significant foot traffic. Notably, the offer is not valid at Godiva’s Takashimaya and Changi Airport Terminal 3 outlets, creating exclusivity for the participating locations.

Limited Availability and Restrictions

Understanding the premium nature of this offer, Godiva has implemented several restrictions to manage demand effectively. The promotion is limited to 2,000 redemptions in total, with only one redemption permitted per transaction. This scarcity element adds urgency to the offer whilst ensuring fair distribution among customers. The deal is available exclusively for in-store purchases, excluding delivery services and third-party application orders, which maintains the experiential aspect of visiting Godiva boutiques.

Customer Reception and Reviews

Historical customer feedback suggests strong appreciation for Godiva’s soft serve quality, with many reviewers highlighting the rich, creamy texture and authentic chocolate flavour. Regular customers particularly praise the brand’s consistency across different locations, noting that Godiva maintains high standards that justify the premium pricing. The 1-FOR-1 GODIVA SOFT SERVE promotions have historically generated significant queues at participating outlets, demonstrating the deal’s popularity among Singapore’s dessert enthusiasts.

Brand Heritage and Quality Commitment

Godiva’s reputation stems from its Belgian heritage dating back to 1926, when Pierre Draps founded the company inspired by the legendary Lady Godiva. The brand’s commitment to using premium ingredients and traditional Belgian chocolate-making techniques translates into their soft serve offerings, which maintain the same quality standards as their renowned truffles and chocolates. This heritage positioning justifies the premium pricing and reinforces customer confidence in the product quality.

Maximising the Promotion Value

To make the most of the 1-FOR-1 GODIVA SOFT SERVE offer, customers should plan their visits strategically. Given the limited redemption quota and while-stocks-last basis, visiting during off-peak hours may reduce waiting times and ensure availability. Sharing the experience with friends or family maximises the social aspect whilst ensuring both cones are enjoyed at optimal quality, as soft serve is best consumed immediately.

The promotion’s duration until 30 September 2025 provides ample opportunity for multiple visits, allowing customers to try different flavour combinations across separate transactions. This extended timeframe also accommodates various occasions, from weekend treats to special celebrations.

Market Context and Competitive Landscape

Within Singapore’s competitive dessert market, the 1-FOR-1 GODIVA SOFT SERVE promotion stands out for its premium positioning and brand prestige. Whilst other ice cream options may offer lower price points, Godiva’s Belgian chocolate heritage and artisanal approach provide a distinctly luxurious experience that appeals to discerning customers seeking quality over quantity.

The timing of this promotion during Singapore’s warmer months demonstrates strategic market awareness, as demand for cooling treats typically increases during this period. The partnership with DBS and POSB also reflects broader trends in retail banking partnerships, where financial institutions seek to provide additional value to their cardholders through exclusive merchant offers.

Conclusion

The return of Godiva’s 1-FOR-1 GODIVA SOFT SERVE promotion represents an exceptional opportunity for Singapore residents to enjoy premium Belgian chocolate ice cream at remarkable value. With its exclusive availability to DBS and POSB cardholders, quality flavour selection, and strategic outlet locations, this limited-time offer combines luxury with accessibility. Whether you’re a long-time Godiva enthusiast or curious to try their renowned soft serve, this promotion provides the perfect excuse to indulge in world-class chocolate craftsmanship without the usual premium price tag.