Guide to Lifestyle Magazines in Singapore Today

Photo Credit: Vista Create

Lifestyle magazines in Singapore shape how readers discover new restaurants, fashion labels, wellness trends and travel ideas, both on screen and in print. For brands, understanding this landscape is essential, because the right feature can deliver targeted visibility with style-conscious and often affluent audiences. This guide explores the major lifestyle magazines in Singapore, how digital and print differ, and what it really takes for brands to get featured.

Top Lifestyle Magazines In Singapore To Follow

Singapore’s lifestyle media scene ranges from glossy international fashion titles to home-grown digital platforms focused on local food, culture and experiences. When planning content or outreach, it helps to group key lifestyle magazines in Singapore by their core niche and audience.

Fashion And Luxury Powerhouses

• Vogue Singapore blends high fashion with culture and social issues, offering both print issues and a robust digital presence aimed at luxury-conscious readers.
• ELLE Singapore focuses on fashion, beauty and entertainment for modern women, publishing primarily as a digital magazine with daily style and lifestyle updates.
• L’Officiel Singapore and Grazia Singapore lean into European-influenced fashion and culture, tying runway trends to art, music and lifestyle content for urban, trend-aware readers.

These titles are especially relevant for premium fashion, beauty, jewellery and hospitality brands looking to reach style-led consumers.

Society, Business And High-End Lifestyle

• Tatler Singapore is a long-established luxury and society magazine, covering high-net-worth lifestyles across fashion, dining, property, philanthropy and business.​
• The Peak positions itself as a business-lifestyle publication, curating stories for leaders and visionaries who value culture, travel, dining and design alongside work.​
• Heart Media’s portfolio, including Men’s Folio and luxury portal LUXUO, targets affluent, brand-conscious consumers across fashion, watches, supercars, yachts and real estate.​

For luxury brands, these magazines in Singapore offer access to decision-makers and high-spending audiences through both editorial features and premium advertising formats.

Women’s Lifestyle And Wellbeing

• Her World is positioned as Singapore’s leading women’s magazine, featuring fashion, beauty, relationships, careers and lifestyle trends, now primarily via digital content.​
• Female focuses on progressive fashion, beauty and pop culture, spotlighting creative talents and forward-thinking style.​
• PRIME Magazine serves readers aged 40 and above with a mix of health, nutrition, leisure and lifestyle stories, combining expert advice with inspirational cover features.​

These titles suit brands in beauty, health, finance, education and travel that want to reach women at different life stages with lifestyle-led storytelling.​

Youth Culture And Digital-First Lifestyle

• NYLON Singapore delivers fashion, beauty and lifestyle content for a younger, digital-native readership, with daily trend updates and pop culture coverage.​
• FZINE documents youth culture, fashion, beauty and nightlife in Singapore, highlighting street style, parties and creative scenes that matter to the next generation.​
• Online platforms such as GirlStyle Singapore, Bagaholicboy and District Sixtyfive operate as lifestyle magazines in Singapore’s digital space, covering fashion, beauty, dining and city experiences through mobile-friendly articles and guides.​

For brands targeting Gen Z and younger millennials, these platforms are valuable for fast-moving campaigns, launches and visually led storytelling.

City And General Lifestyle Guides

• SG Magazine functions as an insider’s guide to Singapore, with coverage of events, restaurants, nightlife, bars and shopping, largely via its online portal.
• Broader “online magazine” rankings in Singapore also highlight lifestyle portals that mix entertainment, food, travel and culture, often outranking traditional print titles in monthly readership.

Together, these print and digital titles form a layered ecosystem of lifestyle magazines in Singapore, giving readers and brands plenty of options depending on interests and budgets.

Comparing Digital Vs Print Lifestyle Magazines In Singapore

The Singapore magazine market has been reshaped by high internet penetration and mobile-first reading habits, which have driven a strong shift towards digital lifestyle content. Many publishers now treat their websites and social channels as primary platforms, with print reserved for premium or collectible editions.

Digital Lifestyle Magazines

Digital lifestyle magazines in Singapore typically offer:

• Real-time updates on openings, launches and trends, making them the go-to for time-sensitive content like restaurant news or capsule drops.
• Interactive formats, including galleries, video, social media integration and sometimes augmented reality or multimedia features to deepen engagement.​
• Broader reach, as online platforms can attract Singaporean and regional readers, with some titles reporting higher digital than print readership.

Platforms such as SG Magazine, GirlStyle, Bagaholicboy and other online lifestyle titles exemplify this always-on, search- and social-driven approach. Aggregator services like PressReader also extend the digital distribution of magazines to readers who prefer all-you-can-read subscriptions.

Print And Hybrid Models

Despite digital growth, print still plays a strategic role, especially in luxury and niche lifestyle segments. Titles such as Vogue Singapore and Tatler Singapore maintain or have relaunched print issues with high production values, treating them as aspirational objects and tactile brand touchpoints.

Key advantages of print in Singapore include:

• Perceived prestige and permanence, as being featured in a beautifully produced magazine can signal quality and status.
• Targeted distribution, with issues placed in airlines, private clubs, premium retail locations and events to reach specific affluent audiences.
• Collector appeal, particularly for special editions, anniversaries or artist collaborations, which continue to attract loyal readers even as overall print circulation softens.

Most leading lifestyle magazines in Singapore now operate hybrid models, using digital for reach and speed while reserving print for branding and high-impact storytelling. For brands, this means campaign planning should consider both quick-turn digital placements and longer-lead print opportunities.

How Do Brands Get Featured In Singapore Lifestyle Magazines?

Getting featured in lifestyle magazines in Singapore usually involves a mix of earned editorial coverage, paid advertising and, increasingly, sponsored or branded content. The right approach depends on your objectives, budget and the type of story you want to tell.

1. Editorial Features Through PR

Editorial coverage is not paid for, but secured via public relations and strong storytelling. Fashion and lifestyle editors see hundreds of pitches, so they look for:​​

• A clear brand story that fits the magazine’s audience and values, whether that is sustainability, innovation, luxury or youth culture.
• High-quality visuals, including lookbook images, product shots and lifestyle photography that meet editorial standards.​​
• Seasonal or trend angles, such as festive gifting, local designers, wellness trends or travel ideas relevant to Singapore readers at that moment.

Brands typically prepare a media kit, then pitch editors or writers at titles like Her World, Female, Tatler Singapore, Vogue Singapore or key digital platforms, tailoring angles to each outlet.

2. Paid Advertising And Advertorials

Paid options range from display ads to advertorials (paid content that resembles editorial) and digital sponsored articles. Luxury-focused publishers like Heart Media and Tatler Singapore work with hundreds of brands to create campaigns across print, digital and events, often bundling placements with content or social media exposure.

For brands targeting affluent consumers, these packages can include:

• Full-page or spread advertisements in print issues.
• Sponsored features or “partner content” online that blend storytelling with brand messages.
• Event collaborations, such as awards, galas or launch parties, with coverage in the magazine and online.

Clear labelling of sponsored content is now standard practice, but well-crafted advertorials can still deliver strong engagement when they feel useful and editorially aligned.

3. Digital-First Collaborations and Affiliates

On digital lifestyle magazines in Singapore, brands increasingly tap:

• Influencer and creator-led content, where publishers collaborate with popular personalities to co-create stories, videos or social series.
• Affiliate-driven features, where magazines earn commission on sales through tracked links, incentivising them to highlight products that convert.​​
• Listicles and guides, such as “best brunch spots” or “new local labels”, where brands can appear through a combination of editorial selection, PR pitching and sponsored inclusions.

This blend of editorial, commerce and influencer marketing reflects broader trends in Singapore’s consumer landscape, where social proof and convenience strongly shape purchasing decisions.

4. Practical Steps For Singapore Brands

For local and regional brands looking to appear in lifestyle magazines in Singapore, a structured approach helps:

• Map the media landscape: Identify which titles truly reach your target audience, from youth-focused platforms like FZINE and NYLON Singapore to luxury names like Tatler and The Peak.
• Craft a Singapore-relevant angle: Emphasise local stories—such as Singaporean founders, neighbourhood inspirations or regional sustainability efforts—that resonate with editors and readers.
• Build relationships: Engage with editors and writers over time, respond quickly to requests, and provide accurate information and assets to become a reliable source.​​
• Balance PR and paid: Use PR to secure organic features where possible, and complement them with targeted paid campaigns or sponsored content to guarantee visibility around key launches.

By understanding how digital and print titles operate, and by aligning brand stories with the strengths of different lifestyle magazines in Singapore, brands can secure coverage that feels credible, engaging and commercially effective.