Photo Credits: https://www.instagram.com/kyliecosmetics

Singapore’s beauty enthusiasts are in for a treat this September as Kylie Cosmetics unveils its first-ever café takeover in the Lion City. The Kylie Cafe pop-up in Singapore has transformed Alani, the chic Greek-Mediterranean rooftop café at KADA, into a pastel-hued paradise that perfectly embodies Kylie Jenner’s signature aesthetic.

Limited-Time Beauty and Brunch Experience

Running from 11-14 September and again from 19-21 September 2025, this exclusive collaboration brings together the worlds of beauty and gastronomy in an Instagram-worthy setting. Located at KADA’s rooftop just steps away from Maxwell MRT station, Alani provides the perfect backdrop for this limited-time takeover that’s already generating significant buzz across Singapore’s social media landscape.

The pop-up operates on specific hours designed to maximise the experience: Thursday to Friday from 11am to 3pm, and weekends from 9:30am to 2:30pm, ensuring visitors can enjoy both brunch and afternoon treats whilst basking in the rooftop ambiance.

Exclusive Pink-Themed Culinary Delights

Central to the Kylie Cafe pop-up in Singapore experience is an exclusive pink-themed menu that’s almost too aesthetically pleasing to consume. Priced at S$38++, the specially curated set menu includes one savoury dish, two dessert items, and a choice between a mocktail or cocktail.

The culinary offerings showcase innovative flavour combinations that align with Kylie’s summer aesthetic. Visitors can indulge in moist matcha cookies adorned with freeze-dried strawberries, creating a delightful textural contrast. The petal-strewn pink peppercorn cinnamon rolls provide a floral twist on the classic pastry, whilst the squid ink and smoked salmon crumpets offer a sophisticated savoury option that’s visually striking.

Berry-spiked beverages complete the colour-coordinated experience, ensuring every element of the meal contributes to the cohesive pink theme. Each set menu purchase includes a complimentary Kylie Cosmetics sample, adding extra value to the dining experience.

Exclusive Product Launches and Shopping Experience

Beyond the culinary offerings, the Kylie Cafe pop-up in Singapore serves as the exclusive launch pad for Kylie Cosmetics’ latest products in the Southeast Asian market. The highly anticipated Glossy Lip Kit, priced at S$55, makes its Singapore debut at this pop-up, featuring six wearable shades including the iconic original Dolce K.

This new iteration of the famous Kylie Lip Kits represents a significant evolution from the brand’s signature matte formula, offering instead a high-shine glossy finish that captures light beautifully. Each kit contains the Precision Pout Lip Liner and Supple Kiss Lip Glaze, providing everything needed for perfectly defined, glossy lips.

Complementing the lip collection, the innovative Hybrid Blush launches simultaneously at S$40, available in four carefully selected shades. This versatile product functions as both a blush and highlighter, offering a soft-matte flush that can be built up for varying intensities. The hybrid nature of this product reflects current beauty trends towards multi-functional cosmetics that simplify beauty routines.

Additionally, visitors can sample and purchase the new Cosmic Kylie Jenner 2.0 eau de parfum, adding an olfactory dimension to the beauty experience.

Interactive Experiences and Activities

The Kylie Cafe pop-up in Singapore extends far beyond traditional retail, offering multiple interactive experiences designed to engage visitors fully. The free photobooth provides the perfect opportunity for visitors to capture their glossed-up looks with professional lighting and Kylie-themed backdrops, with complimentary Polaroid printouts available.

The DIY charm bar adds a personalisation element to the shopping experience. Visitors who purchase any Glossy Lip Kit can customise their purchase with handmade beaded charms at no additional cost, creating a unique keepsake that extends the memory of their visit.

For those seeking a more immersive creative experience, guided DIY watercolour workshops are available on 11 and 18 September from 2pm to 3pm. Priced at S$55 per person, these workshops include art supplies, instruction, a completed watercolour artwork, a Glossy Lip Kit of choice, and a mocktail. Given that the Glossy Lip Kit alone retails for S$55, participants essentially receive the workshop, artwork, and beverage complimentary.

Gamified Experience with Rewards

The pop-up incorporates a gamified element through a journey card system that encourages visitors to engage with all available experiences. The card features four distinct checkpoints: exploring the new Kylie Cosmetics summer launches, taking photos at the photobooth and adding them to the polaroid wall, purchasing and personalising a Glossy Lip Kit at the charm station, and ordering the exclusive set menu.

Completing all four checkpoints rewards visitors with an additional surprise Kylie Cosmetics sample, adding extra incentive to fully immerse in the experience. This system ensures visitors don’t miss any aspects of the pop-up whilst building anticipation for the final reward.

Special Promotions and Early Bird Benefits

The Kylie Cafe pop-up in Singapore offers additional incentives to encourage visits. The first 50 guests each day receive a S$20 voucher applicable towards any Kylie Cosmetics purchases, providing immediate value for early visitors.

For those planning larger purchases, spending at least S$150 unlocks a complimentary Kylie Cosmetics-inspired custom Alani Set, adding substantial value to the shopping experience whilst encouraging higher transaction values.

Perfect Timing for Beauty Enthusiasts

The timing of this pop-up coincides perfectly with Singapore’s ongoing fascination with beauty pop-ups and limited-time experiences. The Kylie Cafe pop-up in Singapore capitalises on the growing trend of experiential retail, where consumers seek more than just products—they want memorable experiences that can be shared across social media platforms.

The rooftop setting at Alani provides stunning views of Singapore’s skyline, creating natural photography opportunities that extend beyond the designed photobooth experience. The combination of exclusive products, Instagram-worthy food, and interactive experiences creates multiple touchpoints for social media content creation.

This carefully orchestrated experience represents Kylie Cosmetics’ first major foray into the Singapore market through experiential marketing, setting a new standard for beauty brand activations in the region. The Kylie Cafe pop-up in Singapore successfully merges product launch, dining experience, and interactive entertainment into a cohesive brand experience that resonates with Singapore’s beauty-conscious consumers.

With its limited duration and exclusive offerings, this pop-up creates genuine urgency amongst beauty enthusiasts whilst providing Kylie Cosmetics with valuable market insights for potential future permanent retail presence in Singapore.