Sanrio x McDonald's Collab Brings Cute Cushions to Singapore

Photo Credits: https://static.mothership.sg/

As the Lunar New Year approaches, McDonald’s Singapore is set to delight fans with an adorable collaboration featuring beloved Sanrio characters. The fast-food giant is introducing limited-edition cushions and other merchandise that are sure to add a touch of kawaii to the festive season.

Cuddly Cushions Take Centre Stage

The star attractions of this year’s Sanrio x McDonald’s collaboration are the irresistibly cute cushions featuring Cinnamoroll and My Melody. These fluffy companions are perfect for adding a whimsical touch to your home decor or for gifting to fellow Sanrio enthusiasts.

Release Dates and Availability

Mark your calendars for these important dates:

Cinnamoroll Cushion: Available from 3 February 2025, 11am
My Melody Cushion: Available from 10 February 2025, 11am

These charming cushions can be purchased for S$13.80 each with any Value Meal, Upsized Value Meal, Feast, 2x Value Meal, or Family Meal. Customers are limited to one cushion per meal purchase.

Where to Get Them

The Sanrio cushions will be available through various McDonald’s channels:

All McDonald’s restaurants
Drive-Thrus
McDelivery®
Food delivery platforms: GrabFood, foodpanda, and Deliveroo

It’s important to note that these cushions won’t be available at Dessert Kiosks or McCafé Counters.

More Sanrio Goodies to Collect

The cushions aren’t the only Sanrio-themed items on offer. McDonald’s Singapore has prepared a range of limited-edition merchandise to celebrate the Lunar New Year in style.

Red Packets

From 2 January 2025 at 11am, customers can receive a free packet of Cinnamoroll and My Melody red packets with every purchase of a Prosperity Feast Meal. Each set includes six red packets featuring three delightful designs.

Snap Cards

Starting 16 January 2025 at 11am, diners who purchase any meal (excluding Happy Meals) will receive complimentary Cinnamoroll and My Melody Snap Cards. These collectible cards are sure to be a hit among Sanrio fans.

Festive Menu Items

No McDonald’s Lunar New Year celebration would be complete without special menu offerings. This year’s lineup includes both returning favourites and new additions.

Prosperity Burgers

The iconic Prosperity Burgers are making their triumphant return. Available in both chicken and beef varieties, these burgers feature a generous slathering of black pepper sauce and grilled onions. Customers can choose between single or double patty options.

New Fortune Prosperity Burgers

For those looking to boost their luck in the coming year, McDonald’s introduces the Fortune Prosperity Burgers. These are similar to the regular Prosperity Burgers but come topped with a perfectly cooked egg.

Sides and Desserts

Complementing the main courses are several festive sides and desserts:

Prosperity Twister Fries: A perennial favourite, these curly fries are back to add some fun to your meal.
Pineapple Pie: A tangy treat that’s become a staple of McDonald’s Lunar New Year offerings.
New Strawberry Cone: An all-new pink soft serve that’s perfect for those with a sweet tooth. It’s also available in sundae and Oreo McFlurry variations1.

Lohei Treasure Box

For a unique twist on the traditional lohei, McDonald’s is offering the Lohei Treasure Box. This special set includes crispy chicken nuggets, McWings, and other McDonald’s favourites, allowing customers to create a fun and tasty toss-up1.

Huat Even More Bundle

Ideal for family gatherings, the 2x Huat Even More Bundle includes Fortune Prosperity Burgers in both beef and chicken variations, Prosperity Twister Fries, nine pieces of Chicken McNuggets, and Pineapple Pies.

The Sanrio Phenomenon

The collaboration between McDonald’s and Sanrio taps into the enduring popularity of kawaii culture in Singapore and beyond. Sanrio characters like Cinnamoroll and My Melody have a devoted following that spans generations, making them perfect partners for a festive promotion.

Collectible Appeal

Limited-edition merchandise like the cushions and snap cards are likely to be highly sought after by collectors. Previous Sanrio collaborations have seen items quickly selling out, with some even appearing on resale markets at inflated prices.

Cultural Significance

By incorporating beloved Sanrio characters into traditional Lunar New Year items like red packets, McDonald’s is creating a unique blend of modern pop culture and traditional festive customs. This approach appeals to younger generations while still respecting holiday traditions.

Tips for Securing Your Sanrio x McDonald’s Items

Given the popularity of previous Sanrio collaborations, it’s advisable to plan ahead if you’re keen on getting your hands on these limited-edition items. Here are some tips:

Mark Your Calendar: Note the release dates for each item and set reminders.
Be Early: Popular items may sell out quickly, so consider visiting McDonald’s early on release days.
Use Multiple Channels: If in-store queues are long, try using the McDonald’s app or food delivery services.
Stay Informed: Follow McDonald’s Singapore’s social media accounts for any updates or changes to the promotion.

A Festive Fusion of Food and Fun

This Sanrio x McDonald’s collaboration for Lunar New Year 2025 offers a delightful mix of festive food, cute collectibles, and cultural celebration. Whether you’re a dedicated Sanrio fan or simply looking to add some charm to your holiday festivities, these limited-edition items provide a unique way to welcome the Year of the Dragon.

From the cosy Cinnamoroll and My Melody cushions to the traditional-with-a-twist red packets and the beloved Prosperity Burgers, McDonald’s has curated a collection that bridges generations and cultures. It’s a testament to the universal appeal of both comfort food and kawaii characters, coming together to create memorable moments during one of the most important celebrations in the Singaporean calendar.

As we usher in the Lunar New Year, these Sanrio x McDonald’s offerings serve as charming reminders of the joy and warmth that the season brings. Whether you’re decorating your home with the new cushions, sharing red packets with loved ones, or enjoying a festive meal with family and friends, this collaboration adds an extra layer of delight to the holiday experience.