BLACK LABEL AUDITIONS IN SINGAPORE: Your Path to K-pop Stardom

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The Black Label, home to BLACKPINK’s Rosé and BigBang’s Taeyang, has announced its first-ever global audition tour with Singapore secured as a prime location. This prestigious K-pop agency will be hosting live in-person auditions at 10 Square in Orchard Central on 25 May 2025, offering local talents a rare opportunity to join one of South Korea’s most influential music companies. This represents a significant development for Singapore’s music scene and a golden opportunity for aspiring K-pop idols in the region.

The Black Label: A Powerhouse in K-pop

Established in 2016 as an associate company of YG Entertainment, The Black Label has quickly distinguished itself in the competitive K-pop industry. Founded by Teddy Park, one of K-pop’s most influential producers with credits on countless hits for BLACKPINK, BigBang, and 2NE1, the label offers a unique approach to artist development and management. Unlike traditional K-pop companies, The Black Label provides a less corporate environment that allows artists greater creative freedom and independence.

The company’s roster boasts an impressive lineup of talents including Rosé from BLACKPINK, who joined as a solo artist while maintaining her group activities, Taeyang of BigBang fame, solo sensation Jeon Somi, and MEOVV—the label’s first girl group that debuted in September 2024. The Black Label has been expanding its reach across Asia, notably forming a joint venture with Thailand’s Charoen Pokphand Group in 2023, which signals its growing interest in Southeast Asian talent.

Singapore Auditions: What You Need to Know

The Singapore audition, part of The Black Label’s “STEP INTO THEBLACKLABEL” campaign, will take place on 25 May 2025 at 10 Square in Orchard Central. This represents a golden opportunity for aspiring artists in Singapore and neighbouring countries to showcase their talents directly to representatives from this prestigious label.

Here are the key details for interested participants:

• Eligibility: Men and women born between 2006 and 2015 (ages 10-19 in 2025)
• Categories: Vocal, Rap, and Dance
• Application Process: Two options are available:
  • Pre-register online via Google Forms up to three days before the audition
  • Apply as a walk-in on the audition day itself
• Audition Format: Live, in-person performances before The Black Label representatives
• Date and Time: 25 May 2025, starting from 10:00 AM
• Venue: 10 Square, 181 Orchard Rd, #10-01 Orchard Central Singapore 238896

Participants should come prepared to demonstrate their skills in their chosen category, with the understanding that successful candidates will be invited to train under The Black Label’s system for potential debut in future projects.

Part of a Global Talent Search

The Singapore audition is one stop in an ambitious global talent search spanning 14 cities across 11 countries. This marks The Black Label’s first worldwide audition initiative since its establishment nearly a decade ago, highlighting the company’s commitment to discovering diverse international talent.

The full audition tour schedule includes stops across Asia, North America, and Europe, with Singapore strategically positioned as the label’s Southeast Asian talent hub. Other Asian stops include Seoul, Bangkok, Ho Chi Minh City, Manila, Kuala Lumpur, and Tokyo, underscoring the label’s strong focus on Asian talent while also reaching out to Western markets in the United States, Canada, Australia, and New Zealand.

Industry observers note that this global audition campaign reflects the continuing worldwide expansion of K-pop and the growing recognition that international diversity strengthens artist rosters. For The Black Label specifically, these auditions represent a significant step in building their next generation of artists following the successful debut of MEOVV in 2024.

What The Black Label Looks For

While specific judging criteria have not been publicly detailed, The Black Label has built a reputation for valuing authentic artistry alongside technical skill. The agency’s founder, Teddy Park, is known for his appreciation of distinctive vocal colours, creative expression, and strong stage presence.

Artists currently under The Black Label’s management demonstrate these qualities, with Rosé recognised for her unique vocal tone, Taeyang for his exceptional performance abilities, and Jeon Somi for her charismatic presence. MEOVV, the label’s newest act, showcases a blend of technical prowess and individual charms that has become characteristic of the company’s talent development approach.

For aspiring participants, this suggests the importance of showcasing not just technical skills but also unique personal qualities and artistic vision. The label appears to value authenticity and distinctive talent that stands out in an increasingly crowded industry.

A Rare Opportunity for Singaporean Talent

The significance of The Black Label hosting auditions in Singapore cannot be overstated. This represents a direct pipeline to one of K-pop’s most respected agencies, eliminating the need for talented individuals to travel to South Korea for initial auditions—a common hurdle for Southeast Asian aspirants.

Success stories like Thai-born Lisa of BLACKPINK and Australian-raised Rosé demonstrate that non-Korean artists can achieve tremendous success in the industry. The Black Label’s decision to conduct in-person auditions in Singapore signals their serious interest in discovering Southeast Asian talent who could follow similar international trajectories.

Preparing for Your Audition

For young Singaporeans with dreams of K-pop stardom, proper preparation is essential. Industry experts suggest focusing on these key areas:

1. Showcase your authenticity: Be yourself rather than trying to imitate existing K-pop idols. The Black Label values unique qualities and distinctive talents.
2. Consistent practice: Auditions reflect what you do every day, not miraculous one-time performances. Develop solid skills through regular, disciplined practice.
3. Prepare mentally: Remember that you deserve the opportunity as much as anyone else. Approach the audition with confidence but stay humble.
4. Select appropriate material: Choose songs or choreography that highlight your strengths while demonstrating versatility and understanding of current trends.
5. Research the company: Familiarise yourself with The Black Label’s artists, music style, and company culture to better understand what they might be looking for.

For Aspiring Artists: Taking Your Shot

For young Singaporeans with dreams of K-pop stardom, The Black Label’s upcoming audition offers a legitimate pathway to that goal. While the competition will undoubtedly be fierce, the very presence of this prestigious agency in Singapore creates an unprecedented opportunity.

Aspiring participants should focus on highlighting their unique strengths and artistic vision while demonstrating technical proficiency in their chosen category. Preparation should include not only perfecting performances but also researching The Black Label’s artistic direction and current roster to better understand what qualities might appeal to their representatives.

Whether you’re a vocalist with a distinctive tone, a rapper with compelling lyrics, or a dancer with exceptional skills, The Black Label’s Singapore audition represents a chance to be discovered by the same company that helps guide the careers of some of K-pop’s biggest stars. Mark 25 May 2025 on your calendar—it could be the first step toward realising your K-pop dreams with one of the industry’s most influential agencies.

The path to K-pop stardom is challenging, requiring dedication, resilience, and extraordinary talent. However, opportunities like The Black Label auditions in Singapore offer a genuine chance to showcase your abilities on a global platform. Your moment awaits—own it and step into The Black Label’s world of music excellence.