Singapore residents can now earn up to $50 in free supermarket vouchers simply by walking designated trails across the city-state. The Walking Trails@CDC programme, officially launched in August 2025, transforms ordinary walks into rewarding digital adventures whilst promoting healthy living and community engagement.
The Walking Trails@CDC initiative is a collaboration between Singapore’s five Community Development Councils (CDCs) and the Government Technology Agency (GovTech). This innovative “phygital” programme combines physical activity with interactive digital challenges, allowing participants to explore their neighbourhoods whilst earning tangible rewards.
Each trail offers up to $10 in RedeemSG vouchers, totalling a maximum of $50 when all five trails are completed. The reward system operates on two levels:
The programme specifically targets the first 5,000 participants on each trail, making early registration essential for securing rewards.
The free $50 walking trails programme encompasses five specially curated routes, each showcasing unique landmarks and heritage sites within different districts:
Starting from Kreta Ayer Square and concluding at Fort Canning Centre, this route weaves through Singapore’s historic heart. Walkers encounter checkpoints at significant cultural landmarks whilst learning about the area’s rich heritage through interactive digital content.
Beginning at Punggol Waterway Point and ending at Punggol Digital District, this coastal route features modern Singapore development. Key checkpoints include the iconic Punggol Promenade Bridge, offering scenic waterfront views and insights into Singapore’s urban planning evolution.
The longest trail starts from the walkway outside Cashew MRT Station and terminates at Bukit Timah Railway Station. This route integrates Singapore’s natural heritage, featuring green spaces and the historic railway corridor that once connected Singapore to Malaysia.
Stretching from Fort Tanjong Katong to Siglap Canal Lookout Deck, this coastal trail combines military history with beach recreation. Participants can explore East Coast Beach checkpoints whilst enjoying Singapore’s seaside attractions.
The shortest route begins near Beauty World MRT Station and ends at Little Guilin. This trail highlights Singapore’s quarrying history and transformation into recreational spaces, including the picturesque Little Guilin lake.
The free $50 walking trails programme introduces five charming digital mascots known as CDC Ollies, each representing core community values:
Trailblazer Ollie embodies the caring pillar, ensuring participants feel supported throughout their journey. Social Ollie represents learning, encouraging discovery and knowledge sharing amongst walkers. Carefree Ollie promotes inclusivity, welcoming participants from all backgrounds and abilities. Wellness Ollie champions healthy living, motivating sustained physical activity. Chic-Eco Ollie advocates sustainability, highlighting environmental consciousness.
Collecting all five CDC Ollies during a single trail unlocks additional rewards, creating an engaging treasure hunt element within the walking experience.
Participation in the free $50 walking trails programme requires specific credentials and account setup:
Singapore Citizens and Permanent Residents aged 15 and above qualify for participation. This inclusive age threshold ensures families can enjoy the trails together whilst earning rewards.
Participants must possess a valid Singpass account for secure authentication. Additionally, registration on CrowdTaskSG platform is mandatory, as this system manages reward distribution and progress tracking.
Registration involves logging into the CrowdTaskSG website using Singpass credentials. The platform automatically creates user profiles and enables access to all five walking trails. No separate mobile application download is required, as the system operates entirely through web browsers.
The free $50 walking trails programme issues RedeemSG vouchers that function at major supermarket chains throughout Singapore.
FairPrice outlets across Singapore accept RedeemSG vouchers for groceries and household essentials. Cold Storage premium supermarkets welcome these vouchers for upmarket shopping experiences. Sheng Siong neighbourhood outlets provide convenient redemption locations. Giant hypermarkets offer extensive product ranges for voucher usage.
Additional participating retailers include Prime Supermarket, HAO Mart, and U Stars, ensuring comprehensive coverage across different shopping preferences and locations.
Vouchers appear automatically in participants’ CrowdTaskSG accounts upon trail completion. At participating supermarkets, shoppers simply display the voucher’s QR code to cashiers during payment processing. The system deducts voucher amounts from total bills, providing immediate value realisation.
The free $50 walking trails programme represents Singapore’s commitment to digital innovation in public health promotion. By gamifying physical activity, the initiative addresses multiple societal objectives simultaneously.
Each trail covers between 4.35km and 5.5km, providing substantial cardiovascular exercise. Regular participation supports the national Healthier SG initiative, promoting preventive health measures through community-based activities.
Trail checkpoints feature historical landmarks, military installations, and cultural sites. Interactive digital content educates participants about Singapore’s development, preserving collective memory whilst encouraging exploration.
The programme facilitates social interaction amongst neighbours whilst strengthening district identity. Families, friends, and community groups can participate together, fostering intergenerational bonding through shared experiences.
The Walking Trails@CDC platform utilises sophisticated location-based technology to create seamless user experiences. GPS tracking monitors participant progress, automatically triggering checkpoint rewards when predetermined locations are reached.
Digital challenges at each checkpoint provide educational content about local history, environmental features, and community initiatives. Participants answer questions, solve puzzles, and complete tasks that deepen their understanding of neighbourhood characteristics.
The platform maintains comprehensive records of individual achievements, including completed trails, collected CDC Ollies, and earned rewards. This gamification element encourages continued participation and exploration of additional routes.
The web-based system accommodates various device types and accessibility needs. Clear navigation, readable fonts, and intuitive interfaces ensure participants of all ages and technical abilities can successfully complete trails.
Strategic planning enhances reward accumulation and overall enjoyment of the programme. Consider these optimisation approaches:
Beginning with shorter routes builds confidence and familiarity with the digital platform. The South West CDC Trail’s 4.35km distance provides an excellent introduction, whilst the North West CDC Trail’s 5.5km length offers greater challenges for experienced walkers.
Early morning or late afternoon walks avoid Singapore’s intense midday heat whilst providing optimal lighting for photography and landmark identification. Weather conditions significantly impact walking comfort and checkpoint completion efficiency.
Walking with family or friends enhances safety and enjoyment whilst enabling shared discovery experiences. Multiple participants can assist each other with digital challenges and CDC Ollie identification tasks.
The free $50 walking trails programme transforms routine exercise into engaging community adventures whilst providing tangible financial benefits. Through careful integration of physical activity, digital innovation, and heritage education, this initiative exemplifies Singapore’s approach to holistic community development.
Participants not only earn valuable supermarket vouchers but also develop deeper connections with their neighbourhoods and fellow residents, creating lasting benefits that extend far beyond the immediate reward system.