Photo Credit: Museum of Ice Cream
Ice cream lovers in Singapore have a reason to celebrate. On National Ice Cream Day, the Museum of Ice Cream (MOIC) is offering free entry and complimentary scoops for all guests. This one-day-only event promises sweet treats, interactive fun, and unforgettable photo opportunities at the iconic Dempsey attraction.
Hosted on 19 July 2026, this special celebration opens the doors to MOIC’s pet-friendly Dessert Bar and Café without any admission fee. Every visitor will receive a free ice cream cone from a curated menu featuring fan-favourite flavours. Alongside the freebies, guests can enjoy unlimited access to the famous outdoor Sprinkle Pool — a vibrant installation that has become a hallmark of the MOIC experience.
The event runs from 10am to 6pm, making it an ideal outing for families, couples, and groups of friends looking for a fun-filled day. Whether you are planning a weekend activity or a spontaneous dessert stop, this is a perfect chance to indulge without spending a cent on entry or your first scoop.
Accessing the free Museum of Ice Cream experience is straightforward. Simply head to the venue at 100 Loewen Road, Dempsey, during the event hours. No prior booking is needed for this special day, though arriving early is advisable to avoid queues and make the most of your visit.
Once inside, present yourself at the Dessert Bar counter to receive your complimentary ice cream cone. Flavours may vary, but past events have included crowd-pleasers such as Peanut Butter Banana, Cotton Candy Bubblegum, and Mango Passionfruit Sorbet. Vegan and allergen-friendly options are often available, ensuring there is something for everyone.
After enjoying your scoop, make your way to the Sprinkle Pool. This interactive zone allows guests to splash around in a sea of colourful sprinkles — a whimsical and Instagram-worthy activity that both children and adults can enjoy free of charge.
In addition to the free entry and scoops, MOIC is running a social media giveaway in conjunction with National Ice Cream Day. To participate, visitors can head to the museum’s official Instagram page, follow @museumoficecreamsg, and comment with their favourite ice cream shop in Singapore.
Four lucky winners will stand a chance to win an MOIC Annual Membership, valued at S$248 each. These memberships grant unlimited visits to the museum over a year, along with exclusive member perks such as early access to new installations and special discounts.
This giveaway adds an extra layer of excitement to the day, encouraging guests to engage with the brand online while enjoying the onsite festivities.
Located in the lush Dempsey enclave, the Museum of Ice Cream Singapore is a multi-sensory attraction that combines art, play, and unlimited ice cream. Since its launch, it has become a popular destination for families, tourists, and local residents seeking a unique indoor activity.
The museum features a series of whimsical, dessert-themed installations designed to spark joy and creativity. Highlights include the Banana Maze, Pink Carnival games, Bouncy Castle, and the Infinity Mirror Party Zone. Each zone offers a different experience, from nostalgic arcade-style fun to immersive light and sound environments.
Visitors can also enjoy up to 19 different ice cream flavours and eight toppings during their visit, with unlimited servings included in the ticket price on regular days. The museum caters to diverse dietary needs, offering vegan and allergen-friendly options.
For those planning to visit beyond the National Ice Cream Day event, it is worth noting that standard admission fees apply on other days. General admission tickets start from S$35, while premium tickets — which include extra treats and perks — begin at S$45. Children aged two and below enter for free, making it a family-friendly destination for parents with toddlers.
The museum’s operating hours on regular days are as follows:
Last ticketed entry is one hour before closing time. Advance reservations are required for regular visits and can be made online via the official MOIC website.
The Museum of Ice Cream is situated at 100 Loewen Road, Singapore 248837, within the Dempsey Hill area. The venue is accessible via public transport, with the nearest MRT stations being Orchard Boulevard and Napier. From there, visitors can take bus 105 and alight at the “After Ministry of Foreign Affairs” stop, followed by a short seven to ten minute walk to the museum.
For those driving, limited parking is available in the vicinity, though public transport is recommended due to the area’s popularity on weekends.
National Ice Cream Day is celebrated annually in July, and MOIC’s participation has become a highlight for Singapore’s dessert community. By offering free entry and scoops, the museum makes its experience accessible to a wider audience, including those who may not have visited before.
The event also aligns with growing interest in experiential attractions that combine entertainment, education, and social sharing. With its interactive zones and photo-friendly installations, MOIC encourages visitors to engage creatively and share their experiences online — amplifying the reach of the celebration beyond the physical venue.
The free Museum of Ice Cream event on 19 July 2026 presents a rare opportunity to enjoy one of Singapore’s most beloved attractions without paying for entry or your first ice cream. With free Sprinkle Pool access, a social media giveaway, and a festive atmosphere, it is an occasion not to be missed.
Mark your calendars, gather your friends or family, and head to Dempsey for a day of sweet indulgence and playful fun. Whether you are a long-time fan or a first-time visitor, this celebration promises a memorable experience for all ages.