Singaporean sports enthusiasts and Sanrio fans can now combine their passions through an exciting limited-edition collaboration. Grab Singapore has launched an exclusive campaign featuring adorable character-themed pickleball sets that transform the fastest-growing sport into a kawaii affair. Running from 22 October through 2 November 2025, the Sanrio Pickleball set Grab promotion offers customers a chance to own premium sporting equipment decorated with three beloved characters whilst supporting their favourite food brands.

The collaboration arrives at a perfect moment for Singapore’s sporting landscape. Pickleball has experienced remarkable growth across the island, with ActiveSG recording close to 8,000 monthly court bookings in the first half of 2025, compared to fewer than 20 bookings per month when court reservations first launched in 2014. The Singapore Pickleball Association reported that participation in the annual Pesta Sukan competition soared nearly fivefold, jumping from 424 participants in 2022 to 2,106 in 2025. This exponential surge reflects the sport’s accessibility and social nature, making it appealing across all age groups and fitness levels.

Get Your Sanrio Pickleball set Grab Campaign – Limited Time

Photo Credit: Grab Singapore

How the Sanrio Pickleball Set Campaign Works

Securing your Sanrio Pickleball set Grab reward requires completing two eligible orders through the platform’s Signatures programme. This exclusive collection of merchants provides food delivery services only through Grab, rewarding customers with double GrabRewards points compared to standard orders. To qualify for the pickleball set redemption, each transaction must meet specific minimum spending requirements: £40 for GrabFood orders or £65 for GrabMart purchases. These amounts exclude delivery fees, platform charges, and any applied discounts.

Upon completing two valid orders from participating Grab Signatures brands, customers receive a unique 10-character redemption code pushed directly to their Grab account. This code grants access to the redemption website at grabsignatures.sg, where winners can claim their exclusive Sanrio character pickleball set. The timing window remains crucial, as all submissions must be received before the closing deadline of Monday, 3 November 2025 at 2359 hours. Any entries submitted after this cut-off point become invalid, regardless of the original purchase date.

The participating merchant roster includes over 100 popular establishments across both dining and retail categories. Food lovers can order from crowd-favourites such as Wingstop, Playmade, and Don Don Donki through GrabFood. Meanwhile, GrabMart offers access to CHAGEE, the Chinese milk tea chain known for its fresh milk blended with whole-leaf tea, as well as numerous other retail brands. Each qualifying purchase through these Signature merchants not only brings customers closer to their pickleball set but also earns twice the usual rewards points for future platform benefits.

Photo Credit: Grab Singapore

What’s Included in Each Character Set

The Sanrio Pickleball set Grab campaign features three character variations distributed randomly upon redemption: Hello Kitty, Kuromi, and Cinnamoroll. Each complete set arrives with identical components regardless of which character design customers receive. The package includes one character-themed pickleball paddle decorated with distinctive Sanrio artwork, two regulation pickleballs suitable for both indoor and outdoor play, and a matching drawstring bag designed for convenient transport and storage.

Hello Kitty, Sanrio’s most recognisable mascot since her creation in 1974, represents the classic kawaii aesthetic with her iconic bow and friendly demeanour. Kuromi brings a rebellious edge to the collection with her punk-rock appearance, featuring a white rabbit design wearing a black hood with a pink skull. Despite her tough exterior, this character’s personality reveals a softer side, as she enjoys writing in her diary and reading romance novels. The tomboy character has surged in popularity recently, securing third place in the 2022 Sanrio Character Rankings whilst consistently maintaining strong fan support globally.

Cinnamoroll rounds out the trio with his adorable puppy design and signature long ears. As the official mascot of Café Cinnamon, this shy yet friendly character can fly through the air by flapping his oversized ears, making him a whimsical favourite among Sanrio enthusiasts. The character’s gentle personality and soft colour palette create a calming aesthetic that contrasts beautifully with the energetic nature of pickleball gameplay. Each design transforms standard sporting equipment into collectible items that showcase personality on the court whilst maintaining full functionality for competitive play.

Redemption Options and Collection Details

Winners can select between two convenient methods for obtaining their Sanrio Pickleball set Grab prize. The first option involves personal collection at the Letrain Redemption Centre, located at 2 Havelock Road, #03-03 Havelock 2, Singapore 059763. This collection method comes at no additional cost and allows immediate possession of the pickleball set following confirmation. Customers choosing this route receive an email notification containing a redemption letter, which must be presented during the collection appointment.

Alternatively, customers preferring home delivery can opt for this service by paying an additional £5 delivery fee. This charge remains the responsibility of the winner and must be settled during the redemption process. Both collection methods require winners to first input their unique 10-character code on the redemption website, complete the online submission form, and receive email confirmation before the prize becomes officially reserved. The confirmation email serves as proof of successful redemption and contains essential details about collection timing or delivery scheduling.

The campaign operates on a strictly first-come, first-served basis with limited quantities available. Stock levels remain undisclosed, though Grab reserves the right to end the promotion earlier should rewards become fully redeemed before the official closing date. The terms emphasise that prizes cannot be exchanged for cash, transferred to other individuals, or swapped for alternative character designs. Recipients must accept whichever character variation they receive through the random distribution system, adding an element of surprise to the redemption experience.

Marketing Strategy Behind the Collaboration

Grab’s partnership with Sanrio represents a strategic approach to customer engagement that leverages nostalgic brand affection across generations. The collaboration combines exclusive co-branded merchandise with food ordering behaviour, creating meaningful connections between everyday transactions and desirable collectibles. According to Grab representatives, Sanrio’s iconic characters bring joy and excitement to fans whilst simultaneously boosting visibility for Signatures merchant partners through increased platform activity and order volume.

The timing of this Sanrio Pickleball set Grab campaign capitalises on pickleball’s explosive popularity throughout Singapore. By merging a trending sport with beloved characters, Grab taps into multiple consumer demographics simultaneously. Younger audiences appreciate the kawaii aesthetic and collectible nature of character merchandise, whilst sports enthusiasts value functional equipment that enables them to participate in their growing hobby. The crossover appeal extends the campaign’s reach beyond typical promotional boundaries, attracting customers who might not otherwise engage with standard food delivery incentives.

To amplify awareness, Grab activated comprehensive marketing channels including out-of-home advertising across Somerset MRT station, bus stops, and residential lift lobbies throughout Singapore. The digital strategy incorporates partnerships with content creators and platforms such as SGAG, alongside collaborations with influencers including Zermatt Neo to drive social media buzz and exclusive giveaway opportunities. Within the Grab application itself, a Sanrio-themed interface takeover creates an immersive brand experience that guides customers through the campaign mechanics whilst browsing Signatures merchants.

The Growing Pickleball Movement in Singapore

The sport’s remarkable ascent in Singapore stems from its unique accessibility and social dynamics. Unlike traditional racquet sports requiring extensive practice or expensive equipment, pickleball welcomes beginners with simplified rules and a forgiving learning curve. The smaller court size compared to tennis, combined with lighter paddles and slower-moving balls, reduces physical demands whilst maintaining competitive excitement. These characteristics enable grandparents and grandchildren to play together competitively, creating intergenerational bonding opportunities unavailable in most other sports.

Community centres, private clubs, and ActiveSG facilities have responded to surging demand by converting badminton courts and dedicating spaces specifically for pickleball play. The People’s Association reported a 40 per cent increase in pickleball participation at their annual championship in 2025 compared to the previous year, reflecting widespread adoption across diverse age groups and skill levels. However, this exponential growth has created challenges, with players sometimes struggling to secure court bookings and navigating varying facility policies regarding equipment and scheduling.

The Sanrio Pickleball set Grab campaign directly addresses equipment accessibility by providing complete starter sets to new players. Whilst seasoned athletes might seek advanced paddles with specific technical specifications, these character-themed sets offer everything casual players need to begin enjoying the sport. The inclusion of two balls ensures immediate gameplay capability, whilst the drawstring bag facilitates transport between home and courts. By lowering the barrier to entry through free equipment acquisition, the promotion potentially introduces thousands of new participants to Singapore’s thriving pickleball community.

Sanrio’s Enduring Cultural Impact

The Japanese company’s success in creating universally beloved characters spans five decades, with over 450 unique designs populating their extensive portfolio. Most Sanrio characters feature anthropomorphised animals designed with kawaii principles that emphasise cuteness, innocence, and emotional resonance. The company’s business model centres on licensing these characters across countless product categories, from stationery and clothing to household items and now sporting equipment. This versatility explains why Sanrio collaborations consistently generate consumer enthusiasm regardless of the product category or partner brand.

Hello Kitty remains Sanrio’s flagship character, maintaining global recognition and commercial success since her debut. Her simple design—featuring no mouth to allow viewers to project their own emotions—creates universal relatability that transcends cultural boundaries. Kuromi’s recent popularity surge demonstrates Sanrio’s ability to appeal to evolving tastes, with her edgier aesthetic attracting fans seeking alternatives to traditionally sweet kawaii designs. The character’s marketing campaign using the slogan “KUROMIfy the World” helped propel her to third place in the 2022 character rankings, surpassing longtime favourite My Melody.

Cinnamoroll’s gentle charm appeals to fans appreciating softer aesthetics and whimsical storytelling. The character’s ability to fly using his ears adds fantastical elements that spark imagination whilst maintaining the approachable cuteness central to Sanrio’s design philosophy. By featuring these three specific characters in the Sanrio Pickleball set Grab promotion, the campaign ensures broad appeal across different personality preferences and aesthetic tastes. Whether customers favour classic sweetness, rebellious attitude, or dreamy wonder, the character variety accommodates diverse fan bases within Singapore’s multicultural population.

Maximising Your Campaign Participation

Strategic ordering behaviour can optimise the Sanrio Pickleball set Grab redemption experience. Since both pickup and delivery orders count towards challenge completion, customers can select whichever service option better suits their schedules without sacrificing progress. Reviewing the participating Signatures merchant list helps identify establishments offering desired cuisine or products, ensuring that qualifying purchases align with genuine needs rather than forcing unnecessary spending.

Timing orders to coincide with meal periods or household shopping requirements prevents wasteful expenditure whilst working towards the redemption goal. For instance, coordinating the minimum £40 GrabFood spend with dinner plans for family gatherings or office lunch orders naturally meets qualification thresholds. Similarly, combining grocery purchases through GrabMart to reach the £65 minimum transforms routine shopping into campaign participation. This approach maintains budget consciousness whilst pursuing the exclusive pickleball set reward.

Given the limited quantities and first-served redemption structure, completing qualifying orders earlier in the campaign period increases success probability. Waiting until the final days risks stock depletion before achieving the two-order requirement. Additionally, promptly redeeming the unique code upon receipt ensures timely collection or delivery scheduling before the 3 November deadline. Monitoring campaign progress through the Grab application’s rewards section keeps customers informed about their completion status and remaining requirements.

The Sanrio Pickleball set Grab collaboration exemplifies how strategic partnerships can enhance customer engagement through culturally relevant offerings. By connecting beloved characters with Singapore’s fastest-growing sport, the campaign creates memorable experiences that extend beyond typical food delivery transactions. Whether customers seek functional sporting equipment, collectible character merchandise, or simply enjoy participating in limited-time promotions, this exclusive offering delivers multiple value dimensions whilst celebrating both kawaii culture and active lifestyles across Singapore.