Labubu Mini Market: Singapore’s Ultimate Pop-Up Experience at VivoCity

Photo Credit: https://www.popmart.com/sg/store-apppointment-event/

The highly anticipated Labubu Mini Market has officially opened at VivoCity Singapore, bringing the beloved monster character’s convenience store-inspired world to life. Running from 24 September to 19 October 2025, this collaboration between POP MART and VivoCity offers visitors an immersive experience across two dynamic locations within the shopping centre.

Transforming VivoCity into a Whimsical Wonderland

The Labubu Mini Market transforms VivoCity’s Sky Park on Level 3 into Singapore’s quirkiest convenience store, where oversized installations and playful chaos reign supreme. This free-entry rooftop takeover features four distinct photo zones designed to capture the essence of The Monsters Wacky Mart Series, a food-inspired collection that reimagines Labubu and friends as adorable convenience store staples.

Four Spectacular Photo Zones Await Visitors

The Basket of Mischief serves as the perfect introduction to this oversized adventure, featuring a massive 3.6-metre-wide shopping basket that visitors can actually step inside. This enormous installation sets the tone for the larger-than-life experiences that await throughout the pop-up.

At Snack Attack, giant chips and a jumbo milk carton create a monstrous playground where oversized treats meet maximum fun. This zone perfectly captures the spirit of The Monsters series, where everyday snacks become extraordinary photo opportunities for both solo visitors and groups seeking that perfect Instagram moment.

The Quick Bites area showcases LABUBU’s cheeky Chow Mein food truck, complete with retro styling that brings the Wacky Mart vibes to life. Visitors can pose alongside giant boxes of fried noodles and hotdog-themed displays, whilst peeking inside the truck itself reveals hidden figures from The Monsters Wacky Mart Series hitching a ride.

Perhaps the most impressive installation is the actual Labubu Mini Market convenience store, bursting with colourful, grocery-themed props inspired by the Wacky Mart series. The highlight here is undoubtedly the massive LABUBU Cup Noodle display, paying homage to Singapore’s beloved late-night supper culture.

Exclusive Merchandise and Limited Collectibles

The retail component of the Labubu Mini Market operates from VivoCity’s East Court on Level 1, offering exclusive merchandise from The Monsters Wacky Mart Series. This themed pop-up store brings everyday grocery finds to life as playful collectibles, featuring items ranging from S$13.90 to S$64.90.

Must-Have Items from the Collection

The store stocks an impressive range of convenience store-inspired merchandise, including The Monsters Wacky Mart Series Earphone Case at S$24.90, designed as an adorable tempura shrimp that doubles as a functional pouch for AirPods and other small essentials. This 14.5cm by 15cm accessory features a squishy 3D silicone face, plush body, and even adjustable tempura-crumb hands for easy posing.

For home organisers, the Hanging Tissue Holder at S$29.90 and Food Sealing Bags starting from S$4.90 bring LABUBU’s charm into everyday functionality. The Sandwich Back Pillow at S$64.90 offers comfort with a playful twist, whilst the Messenger Bag at S$29.90 resembles a grocery paper bag featuring a LABUBU sardine can design.

Collectors can explore various blind box options, including The Monsters Wacky Mart Series Figures at S$15.90, featuring LABUBU and friends dressed as favourite convenience store snacks like onigiri, yakitori, and cup noodles. The ultra-rare Microwave Oven LABUBU figure boasts staggering 1:144 odds, making it one of the most coveted pieces in the collection.

The Story Behind The Monsters Universe

LABUBU originated from Hong Kong illustrator Kasing Lung’s imagination, first appearing in 2015 as part of The Monsters story series. Influenced by Nordic folklore and mythology from Lung’s childhood, this elvish creature features distinctive pointed ears, nine serrated teeth, and a mischievous expression that has captivated collectors worldwide.

The character gained massive popularity following a collaboration with POP MART in 2019, subsequently becoming one of the company’s signature characters. By 2025, the brand had released over 300 different LABUBU figurines, ranging from US$15 eight-centimetre vinyl figures to US$960 mega editions.

The Wacky Mart Series: A Convenience Store Dream

The Monsters Wacky Mart Series, launched in June 2025, transforms beloved convenience store food items into adorable collectible figures. This collection features six regular designs including Chips, Corn, Grilled Sausage, Milk, Onigiri, and Yakitori, alongside secret edition pieces that have become highly sought after by collectors.

The series represents POP MART’s creative approach to combining pop culture with everyday items, creating a bridge between functional merchandise and collectible art. Each piece in the collection maintains LABUBU’s signature charm whilst embracing the quirky aesthetic of convenience store culture that resonates deeply with Asian consumers.

Visiting the Labubu Mini Market

Entry requirements differ between the two locations within VivoCity. The Sky Park installation remains free and open to all visitors daily from 10am to 10pm, with optimal viewing recommended between 6pm to 10pm when the displays illuminate. The installations light up nightly, creating a magical carnival-like atmosphere that enhances the photo opportunities.

The retail pop-up store operates daily from 11am to 9:30pm, but entry requires advance online registration through POP MART Singapore’s Instagram page. Walk-ins are not permitted, and at the time of the launch, all available slots were fully booked. However, even visitors without retail access can enjoy the giant 2.4-metre LABUBU Microwave Oven installation positioned outside the store.

Shopping Rewards and Exclusive Offers

VivoCity has implemented special shopping rewards throughout the Labubu Mini Market period, encouraging visitors to explore the entire mall. Spending a minimum of S$250 in maximum two same-day transactions at participating stores earns shoppers a S$10 TANGS eVoucher, with Gold Members receiving double rewards.

The pop-up store itself offers exclusive gifts with purchase: spending minimum S$68 earns visitors The Monsters Wacky Mart Series Spinning Fan, whilst S$138 purchases unlock the Puffer Keychain. These limited-time offers add extra incentive for collectors to visit during the promotional period.

Cultural Impact and Collector Phenomenon

The Labubu Mini Market represents more than just a retail pop-up; it showcases the cultural phenomenon surrounding collectible toys in Singapore and across Asia. The character’s popularity has reached extraordinary levels, with limited editions selling out within minutes and commanding premium prices on resale markets.

This convenience store theme particularly resonates with Singaporean culture, where late-night visits to neighbourhood marts form part of daily life. By transforming these familiar spaces into fantastical installations, the Labubu Mini Market creates an emotional connection that transcends typical retail experiences.

The pop-up’s success reflects broader trends in experiential retail, where brands create immersive environments that encourage social sharing and community building. Visitors frequently share their experiences across social media platforms, extending the marketing reach far beyond the physical location.

Planning Your Visit

For the optimal Labubu Mini Market experience, visitors should plan their trip between 6:30pm to 7:30pm when the Sky Park offers the most photogenic lighting conditions. The dreamy sky backdrop during this golden hour creates carnival-like vibes that transport visitors to an overseas festival atmosphere.

Photography enthusiasts will find endless opportunities throughout both locations, from the massive installations at Sky Park to the detailed merchandise displays at the retail store. The pop-up’s design encourages exploration and discovery, with hidden details and surprises awaiting at every turn.

The Labubu Mini Market continues until 19 October 2025, providing ample opportunity for both local residents and tourists to experience this unique collaboration between POP MART and VivoCity. Whether seeking exclusive collectibles or simply enjoying free entertainment, this pop-up offers something for visitors of all ages and interests