Photo Credit: https://media.asiaone.com/

The collectible toy scene in Singapore has reached fever pitch with the arrival of The Monsters Wacky Mart Series in Singapore, marking another milestone in the beloved Labubu phenomenon . This innovative collection transforms the mischievous monster elf into an array of convenience store delicacies, creating a perfect fusion of pop culture and everyday Asian food culture that resonates deeply with Singaporean collectors.

The Convenience Store Concept Behind the Collection

The Monsters Wacky Mart Series in Singapore draws its inspiration from the ubiquitous convenience store culture that defines urban Asian living. Pop Mart has cleverly reimagined Labubu as various konbini staples, creating a nostalgic connection with items that form part of daily life across Singapore and the broader Asian region. The collection features thirteen distinct characters, each representing popular convenience store foods that will immediately strike a chord with local collectors.

The series includes an impressive roster of food-themed figurines: grilled sausage, fried shrimp, corn, chips, cup noodles, milk, canned sardines, yakitori (Japanese grilled chicken), chow mein (Chinese stir-fried noodles), sandwich, salad, and onigiri (Japanese rice ball). Adding to the excitement is a secret character that maintains the element of surprise that has made Pop Mart’s blind box format so addictive for collectors worldwide.

Launch Details and Availability

The Monsters Wacky Mart Series in Singapore officially launched on 13th June 2025, with sales beginning at 10am through Pop Mart Singapore’s website. The timing coincides with the global release, ensuring that Singaporean collectors can access these coveted items simultaneously with their international counterparts. The strategic launch timing reflects Pop Mart’s understanding of the Singapore market’s enthusiasm for limited-edition collectibles.

Pop Mart Singapore executed a sophisticated marketing campaign leading up to the launch, beginning with teaser posts on their Instagram account featuring the tempura shrimp character. This was followed by a comprehensive video trailer that showcased the collection’s concept through a narrative of humans shopping in a convenience store, only to have the Labubu mascot make a playful escape.

Product Range and Pricing Structure

The Monsters Wacky Mart Series in Singapore offers collectors multiple ways to engage with the collection through various product categories. The main attraction remains the blind box figures, which retail for S$19.99 each, maintaining Pop Mart’s accessible pricing strategy whilst delivering premium quality collectibles. These figures range in height from 5.6cm to 9.5cm, making them perfect for display on desks, shelves, or in dedicated collector cabinets.

Beyond the core figurine collection, The Monsters Wacky Mart Series in Singapore expands into lifestyle accessories that extend the brand’s reach into daily usage items 1. The Monsters Wacky Mart Series Pinch Pendant Blind Box, priced at S$18.99, offers collectors a wearable option that allows them to showcase their passion for the series in their daily lives. Similarly, the Fridge Magnet Blind Box at S$19.99 brings the collection into home décor, allowing fans to integrate their favourite characters into their living spaces.

The series also features practical accessories that blend functionality with collectibility. The Earphone Case, featuring the popular tempura shrimp Labubu design and priced at S$25.99, serves a dual purpose as both a protective case and a display piece. For those seeking larger statement pieces, the collection includes a Pillow styled as a bag of chips for S$44.99, demonstrating how The Monsters Wacky Mart Series in Singapore extends beyond traditional figurine collecting into lifestyle products.

The Secret Edition Mystery

One of the most compelling aspects of The Monsters Wacky Mart Series in Singapore is the inclusion of a secret edition featuring Labubu with a microwave oven. This ultra-rare figure maintains the 1 in 144 probability that has become synonymous with Pop Mart’s secret editions, creating an additional layer of excitement for collectors. The microwave theme perfectly complements the convenience store concept, as these appliances are fixtures in konbini stores across Asia where customers heat their purchases.

The secret edition strategy has proven particularly effective in the Singapore market, where collectors often purchase multiple blind boxes in pursuit of rare variants. This approach not only drives sales volume but also creates a vibrant secondary market where collectors trade duplicates and seek missing pieces from their collections.

Cultural Significance and Local Appeal

The Monsters Wacky Mart Series in Singapore taps into the deep cultural connection that Singaporeans have with convenience store culture. The multicultural food selection within the series reflects Singapore’s diverse culinary landscape, featuring Japanese items like onigiri and yakitori alongside Chinese-inspired chow mein and universal favourites like cup noodles and chips. This careful curation ensures that the collection resonates with Singapore’s multicultural population.

The timing of the release also capitalises on Singapore’s growing enthusiasm for designer toys and collectibles. The success of previous Labubu collections in Singapore, including the exclusive Merlion pendant that drew massive crowds at Marina Bay Sands, demonstrates the market’s appetite for unique, locally relevant collectibles. The Monsters Wacky Mart Series in Singapore continues this tradition by offering items that feel both globally appealing and locally relevant.

Market Impact and Collector Response

The response to The Monsters Wacky Mart Series in Singapore has been overwhelmingly positive, with many items selling out quickly after the launch 3. The collection’s success reflects several factors: the enduring popularity of the Labubu character, the clever food-themed concept, and Pop Mart’s masterful execution of the blind box format. Social media platforms have been flooded with unboxing videos and collection displays, further amplifying the series’ visibility and desirability.

The secondary market for The Monsters Wacky Mart Series in Singapore has also begun to develop, with rare figures and complete sets commanding premium prices on platforms like StockX. This phenomenon demonstrates the collection’s investment potential and the dedication of Singapore’s collector community.

The Monsters Wacky Mart Series in Singapore represents more than just another collectible release; it embodies a perfect synthesis of global pop culture trends with local cultural touchstones, creating a collection that feels both familiar and exciting to Singaporean collectors. As Pop Mart continues to innovate within the designer toy space, this series stands as a testament to the power of thoughtful cultural adaptation in creating collectibles that truly resonate with their intended audience.