One Piece Mugiwara Store in Singapore Opens at Jewel Changi

Photo Credits: https://www.shout.sg

Singapore anime enthusiasts can now celebrate as the first official One Piece Mugiwara Store in Singapore has officially opened its doors at Jewel Changi Airport. The highly anticipated store, which launched on 12th September 2025, marks a significant milestone for One Piece fans in Southeast Asia who previously had to travel to Japan to experience an official Mugiwara Store.

Exclusive Southeast Asian Destination

The Singapore location represents only the second Mugiwara Store to operate outside Japan, with the first international outlet situated in Shanghai, China. This makes the One Piece Mugiwara Store in Singapore the exclusive destination for Southeast Asian fans to access official merchandise and immersive experiences from the beloved anime and manga series.

Located at Jewel Changi Airport Level 4 (units 235/236), the store operates daily from 10am to 10pm, making it easily accessible for both locals and international visitors transiting through Singapore’s premier airport hub.

Extensive Merchandise Collection

The One Piece Mugiwara Store in Singapore boasts an impressive collection of over 600 different items, with prices starting from as affordable as £4. The extensive range caters to various budgets and preferences, featuring everything from everyday collectibles to premium limited-edition pieces.

The merchandise selection includes plushies, keychains, blind box figurines, stationery items, drinkware, bags, posters, collectible cards, stickers, apparel, and even LEGO sets. Popular items available in-store encompass the coveted All Aboard! series and exclusive collectibles that cannot be found elsewhere.

Notable merchandise includes Everyday Stickers (£4), Mugiwara Chips Clear Files (£6), Changing Key Rings (£12), Mugimugi Otedama plushies (£15), LEGO One Piece Figures (£17.10), and Straw Hat Cushions (£50). For serious collectors, the store offers premium items such as the Straw Hat Crew T-shirts (£60) and the highly sought-after limited-edition Harajuku Chopper figurine priced at £120.

Immersive Egghead Arc Experience

The store design takes inspiration from One Piece’s Egghead Arc, creating an immersive environment that brings the futuristic island setting to life. The themed interior features photo-worthy spots throughout the store, allowing fans to capture memorable moments in a One Piece wonderland.

Special Activities and Promotions

To celebrate the grand opening, the One Piece Mugiwara Store in Singapore offers various engaging activities and promotional offerings. A mini One Piece photobooth provides visitors with Egghead Arc-themed photo strips, with sessions priced at £10 for two strips. This photobooth experience remains available until 30th September 2025.

The store also features a collectible card “gachapon” machine, where customers can obtain limited-edition One Piece cards for £4 per attempt. Additionally, promotional activities include complimentary One Piece Trading Card Game (TCG) packs for customers who follow the store’s social media accounts, and free tattoo stickers available to all visitors during the opening period.

Cultural Significance and Fan Response

The opening of the One Piece Mugiwara Store in Singapore reflects the growing popularity of anime culture in the region. Research indicates that over half of Singapore’s adult population has watched anime at least once, with action and adventure genres being particularly popular amongst local audiences.

The store’s launch generated significant excitement amongst local fans, with dedicated enthusiasts queuing for hours before the official opening. Many fans expressed their appreciation for having access to official One Piece merchandise locally, eliminating the need for expensive trips to Japan.

Strategic Location at Jewel Changi Airport

The choice of Jewel Changi Airport as the location for the One Piece Mugiwara Store in Singapore proves strategically advantageous. The world-renowned airport destination attracts millions of international visitors annually, providing exposure to a diverse customer base beyond Singapore’s local market.

Jewel Changi Airport’s reputation as a premier shopping and entertainment destination aligns perfectly with the immersive retail experience that Mugiwara Stores are known for providing. The location ensures accessibility for both transit passengers and local residents seeking authentic One Piece merchandise.

Collaboration Behind the Store

The establishment of the One Piece Mugiwara Store in Singapore results from a collaboration between Toei Animation, the studio responsible for the One Piece anime, and Singapore-based Omnisekai, an omnichannel management platform focused on connecting manga and anime experiences across Southeast Asia.

This partnership demonstrates the commitment to bringing authentic Japanese anime experiences to regional markets, particularly as the One Piece franchise continues to gain international recognition through both its ongoing anime series and the successful Netflix live-action adaptation.

Future Expansion Possibilities

Industry representatives have indicated potential for further expansion of One Piece retail presence in Singapore, though specific plans remain undecided. The success of this flagship location at Jewel Changi Airport may influence decisions regarding additional outlets in other parts of Singapore.

The timing of the store’s opening coincides with renewed global interest in One Piece, as the anime series progresses into the Egghead Arc and anticipation builds for upcoming Netflix series developments.

Exclusive Items and Limited Editions

The One Piece Mugiwara Store in Singapore features numerous exclusive items that cannot be purchased through regular retail channels. The limited-edition Harajuku Chopper figurine, with only 20 pieces available during the opening week, sold out within five minutes of the store’s launch, demonstrating the high demand for exclusive collectibles.

Store management has indicated plans to restock popular items, though quantities and timing remain to be confirmed. This scarcity element adds to the appeal for collectors and dedicated fans seeking unique additions to their One Piece collections.

The One Piece Mugiwara Store in Singapore represents more than just a retail outlet; it serves as a cultural hub where fans can connect with their favourite series and fellow enthusiasts. As Singapore’s first official Mugiwara Store, it establishes the city-state as a key destination for One Piece merchandise in Southeast Asia, offering both locals and international visitors access to authentic experiences previously available only in Japan.