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Singapore’s toy collecting community is in for a spectacular treat as the highly anticipated Pop Toy Show Singapore 2025 prepares to make its grand return this August. This year’s edition promises to be the most impressive yet, with the beloved Hirono character taking centre stage in what will be the third consecutive year of this remarkable event in the Lion City.

Event Details and What to Expect

The Pop Toy Show Singapore 2025 will transform the Sands Expo and Convention Centre into a vibrant playground for toy enthusiasts from 22nd to 24th August 2025. Spanning across Level 1’s Halls A, B, and C, the three-day extravaganza will operate from 11am to 8pm daily, offering visitors ample time to immerse themselves in the world of designer toys and collectibles.

Organised by POP MART, China’s leading designer toy powerhouse, this year’s show is expected to feature over 150 booths showcasing an incredible array of collectibles, exclusive merchandise, and limited-edition releases. The event has grown significantly since its Singapore debut in 2023, establishing itself as a cornerstone of Asia’s designer toy calendar.

Hirono: The Star of the Show

The Pop Toy Show Singapore 2025 will spotlight Hirono, an introspective character that has captured the hearts of collectors worldwide. Created by Chinese artist Lang, who also serves as POP MART’s Art Director and co-founder, Hirono represents far more than just a collectible figurine.

The character emerged from Lang’s personal experiences, including the profound changes brought about by fatherhood and his early struggles as an artist in Beijing. Hirono embodies complex themes of emotion, identity, and introspection, using symbolic storytelling to explore inner conflict and emotional growth. Each series, from ‘The Other One’ to ‘Echo’, serves as a meditation on the subtle emotional fluctuations that define human experience.

What makes Hirono particularly compelling is its ability to express feelings that often go unspoken. Lang designed the character to highlight how external perceptions affect us and how we navigate emotions like love, joy, sadness, fear, and kindness. This depth has made Hirono wildly popular in Asia’s blind box scene, where collectors eagerly anticipate each new release.

Artist Lang: The Creative Mind Behind the Magic

Understanding Lang’s journey adds another layer of appreciation to the Hirono phenomenon. Born in Luoyang, Henan, Lang initially pursued photography, music, and film before discovering his passion for toy design. His path to success wasn’t straightforward – after moving to Beijing in 2010, he faced rejection from over 30 companies who failed to understand his unique artistic vision.

The turning point came when his college friend Wang Ning, founder of POP MART, invited him to join the team. By 2011, Lang had become POP MART’s Art Director and co-founder, helping to shape the company’s remarkable success. His perseverance and distinctive creative vision have since made him one of the most influential figures in the designer toy industry.

What Visitors Can Anticipate

The Pop Toy Show Singapore 2025 promises an immersive experience that goes far beyond simple retail therapy. Attendees can look forward to exclusive figure drops and limited-edition merchandise that won’t be available anywhere else. The event will also feature artist meet-and-greets, providing fans with the rare opportunity to interact with the creative minds behind their favourite characters.

Interactive experiences and immersive installations will bring the world of designer toys to life, whilst live sketching sessions will offer insight into the artistic process. Event-only merchandise and photo opportunities with life-sized Hirono figurines are also expected, creating perfect moments for social media enthusiasts.

The show’s organisers have promised that this year’s edition will be “bigger and better than ever,” building on the success of previous years. With POP MART’s extensive network of international and local artists, plus independent brands all under one roof, visitors will have access to an unprecedented variety of collectibles.

The Growing Appeal of Designer Toys

The Pop Toy Show Singapore 2025 reflects the broader growth of designer toy culture, particularly among adult collectors who appreciate the artistry and storytelling behind each piece. POP MART has been instrumental in breaking the stereotype that toys are exclusively for children, creating sophisticated collectibles that appeal to a mature audience.

The company’s collaboration with renowned brands such as Disney, Sanrio, and Warner Bros., alongside partnerships with famous designers, has resulted in a diverse portfolio of pop culture products. This approach has helped establish designer toys as legitimate art objects worthy of collection and display.

Planning Your Visit

As anticipation builds for the Pop Toy Show Singapore 2025, toy enthusiasts are advised to start planning their visit early. The event’s growing popularity means that exclusive items often sell out quickly, and the most sought-after pieces may have limited availability.

The Sands Expo and Convention Centre’s central location makes it easily accessible via public transport, ensuring that collectors from across Singapore and beyond can participate in this celebration of designer toy culture. With its promise of exclusive drops, artistic experiences, and community gathering, the Pop Toy Show Singapore 2025 is set to be an unmissable event for anyone interested in the intersection of art, design, and popular culture.

As the Pop Toy Show Singapore 2025 approaches, it represents more than just a shopping opportunity – it’s a celebration of creativity, community, and the enduring appeal of beautifully crafted designer toys that tell meaningful stories.