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The coffee scene in Singapore has welcomed an exciting new addition that’s bound to spark nostalgia amongst those who remember the 2020 dalgona coffee craze. Pull-Tab Coffee in Singapore has opened its doors at The Metropolis in Buona Vista, introducing Singaporeans to the viral aerofoam coffee phenomenon that has captivated millions across China and beyond.

The Story Behind Pull-Tab Coffee’s Singapore Arrival

Pull-Tab Coffee, known locally as 拉环咖啡, represents more than just another coffee chain expansion. This Chinese franchise, which boasts over 400 stores across China, launched in 2021 with a mission to transform the beloved dalgona coffee trend into a commercial success. The brand’s journey from a viral social media sensation to a legitimate coffee empire demonstrates how digital trends can evolve into tangible business opportunities.

The Singapore outlet, strategically located at 9 North Buona Vista Drive, #01-09A, The Metropolis, sits conveniently near Buona Vista MRT Exit D. This prime location ensures accessibility for both office workers and coffee enthusiasts seeking their next caffeine fix.

Understanding the Aerofoam Coffee Revolution

The signature offering that sets Pull-Tab Coffee in Singapore apart from conventional coffee shops lies in their unique aerofoam technique. This innovative brewing method involves freeze-dried coffee that’s hand-whipped into a cloud-like foam, creating a texture that’s both visually striking and flavourfully complex. The process creates a thick, creamy layer that sits atop the base drink, reminiscent of the dalgona coffee that dominated social media feeds during the pandemic.

The recommended consumption method adds an interactive element to the coffee-drinking ritual. Customers are advised to first sip the foam directly without a straw, allowing the rich, bitter coffee foam to coat the palate. Following this initial taste, the entire drink should be stirred thoroughly with a straw to blend the foam with the milk base, creating a harmonious flavour profile that balances bitterness with creamy sweetness.

Signature Menu Offerings at Pull-Tab Coffee in Singapore

Aerofoam Coffee Collection

The Iced Classic Aerofoam Coffee serves as the perfect introduction for newcomers to the aerofoam experience. Available in medium (S$5.80) and large (S$6.80) sizes, this foundational drink showcases the brand’s signature whipping technique without additional flavour complications.

For those seeking a more indulgent option, the Mocha Aerofoam Coffee (S$7.80) elevates the experience with chocolate elements and Ovaltine bits sprinkled on top. This variation appeals particularly to those with childhood memories of malty beverages, creating a nostalgic connection that extends beyond mere caffeine consumption.

The Osmanthus Oolong Tea Aerofoam Coffee (Medium: S$5.80, Large: S$6.80) represents an innovative fusion of traditional Chinese tea culture with modern coffee trends. This unique combination demonstrates Pull-Tab Coffee’s commitment to bridging cultural beverage preferences.

Adventure-seekers might gravitate towards the Banana Aerofoam Coffee (S$7.80), which incorporates banana-flavoured syrup into the milk base, creating a tropical twist on the classic formula.

Beyond Coffee: Alternative Beverages

Pull-Tab Coffee in Singapore doesn’t limit itself to coffee-based beverages. The Iced Orange Americano (S$5.80 for medium, S$6.80 for large) offers a citrusy alternative that cuts through espresso’s natural bitterness with tangy orange notes.

For non-coffee drinkers, the Matcha Guava (Medium: S$6.80, Large: S$7.80) presents an unusual but surprisingly harmonious combination of Japanese matcha with tropical guava flavours. This beverage caters to Singapore’s diverse palate preferences whilst maintaining the brand’s commitment to innovative flavour pairings.

The Kaya Toast Experience

No visit to Pull-Tab Coffee in Singapore would be complete without sampling their signature Kaya Butter Toast (S$2.80). This elevated version of Singapore’s beloved breakfast staple features exceptionally thick slabs of cold, unsalted butter sandwiched between layers of sweet kaya jam. The contrast between the creamy butter and traditional coconut jam creates a rich, indulgent experience that pairs perfectly with the aerofoam coffee.

Variations include the Chocolate Kaya Butter Toast (S$3.80) and Peanut Butter Kaya Toast (S$3.80), each offering different flavour profiles whilst maintaining the signature thick butter component. Staff recommend dipping the toast directly into the coffee foam, creating an unconventional but delightful flavour combination.

Operational Details and Accessibility

Pull-Tab Coffee in Singapore operates with hours designed to capture both morning rush and afternoon tea crowds. The current schedule runs Monday to Friday from 7:30am to 7pm, with weekend hours from 8:30am to 5:30pm, though some sources indicate Sunday operations from 9am to 7pm.

The outlet features a cosy seating area tucked behind the main counter, providing space for customers who prefer to savour their beverages on-site rather than taking them away. This thoughtful design consideration acknowledges that the aerofoam experience benefits from immediate consumption whilst the foam maintains its optimal texture.

Pricing and Value Proposition

The pricing structure at Pull-Tab Coffee in Singapore reflects its premium positioning within the local coffee market. Whilst prices exceed those of traditional hawker centre kopi, they remain competitive with international coffee chains, particularly considering the unique preparation methods and presentation. The novelty factor and Instagram-worthy aesthetics justify the premium for customers seeking memorable coffee experiences.

Cultural Impact and Future Prospects

Pull-Tab Coffee in Singapore represents more than a simple franchise expansion; it embodies the globalisation of social media-driven food trends. The brand’s success in adapting a viral internet phenomenon into a sustainable business model offers insights into contemporary consumer behaviour and the power of digital marketing.

The outlet’s strategic location in Buona Vista positions it well to capture both local residents and curious tourists seeking authentic experiences of trending Asian coffee culture. As Singapore continues to embrace innovative F&B concepts, Pull-Tab Coffee’s arrival signals the city-state’s readiness to adopt and adapt global food trends.

This Chinese coffee chain’s Singapore debut marks an exciting chapter in the local coffee scene, offering residents and visitors alike the opportunity to participate in a global coffee phenomenon whilst enjoying uniquely crafted beverages and elevated versions of familiar local favourites.