Convenience
7-Eleven is broadening its shopper missions towards higher-margin, non-cigarette categories with a strategic focus on ready-to-eat (RTE) offerings, which accounted for 24% of Convenience sales in 2025. Across markets, consumers are seeking more convenient, high-quality and value-driven meal solutions. The expansion of Food Bars to 1,250 locations in South China and the rollout of RTE-focused store revamp across the entire Hong Kong network by 2028 will further strengthen 7-Eleven’s RTE proposition.
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1 Excluding Singapore Food business and minority stake in Robinsons Retail upon completion of divestment in 2025
2 Based on a third-party assured price comparison of a 200-item comparable basket between DFI and Greater Bay Area
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