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Matcha enthusiasts across Singapore have reason to celebrate as Mixue has brought back its wildly popular $1 matcha ice cream promotion, offering an unbeatable combination of premium quality and affordability that’s hard to resist in today’s economic climate. This limited-time offer represents exceptional value for money, particularly when compared to the regular pricing of $1.50 per cone.

The Sweet Deal Behind Singapore’s Most Affordable Matcha Treat

The Chinese ice cream and tea chain’s decision to reintroduce the $1 matcha ice cream comes at a perfect time for budget-conscious consumers seeking quality refreshment during Singapore’s sweltering weather. Mixue Singapore has positioned this offering as a premium treat that doesn’t compromise on quality despite its remarkably low price point.

The promotion encompasses their signature matcha ice cream cone, described as smooth, creamy, and delivering “just the right amount of green drama”. According to customer reviews, the ice cream maintains a rich matcha aroma and flavour that satisfies even discerning matcha connoisseurs. The brand claims to use premium-quality matcha powder in their formulation, ensuring an authentic taste experience that rivals more expensive alternatives.

Extended Matcha Menu Beyond the Basic Cone

While the $1 matcha ice cream cone serves as the flagship offer, Mixue has expanded their matcha range to include several complementary options. The Cookie Matcha Sundae and Red Bean Matcha Sundae, both priced at $3, offer more indulgent experiences for those seeking additional toppings and textures. These sundaes can be mixed and matched, providing variety for customers who want to share or try multiple flavours in a single visit.

The chain has also introduced a compelling “buy two, get second at 50% off” promotion specifically for their matcha sundaes, running from 7 to 30 June 2025. This offer applies when purchasing two sundaes in a single transaction, making it an attractive option for couples, friends, or families looking to share a sweet treat.

Beyond frozen treats, Mixue’s matcha series includes beverages such as the Matcha Red Bean Drink at $3.50 and the more premium Cheese Matcha at $4.50. These additions demonstrate the brand’s commitment to catering to diverse matcha preferences and consumption occasions throughout the day.

Strategic Positioning in Singapore’s Competitive Market

Mixue’s aggressive pricing strategy for their $1 matcha ice cream represents a significant market positioning move in Singapore’s highly competitive dessert landscape. The brand has successfully become the world’s largest food and beverage chain by location count, surpassing both Starbucks and McDonald’s with over 45,000 units globally. This scale allows them to maintain ultra-competitive pricing while ensuring consistent quality across their network.

The company’s franchising model, which generates revenue through supply sales to franchisees rather than traditional franchise fees, enables them to offer products like the $1 matcha ice cream at prices that would be unsustainable for smaller operators. This business model innovation has proven particularly effective in Asian markets where price sensitivity remains high among younger consumers.

Availability and Outlet Information

The $1 matcha ice cream promotion is available across all Mixue outlets in Singapore, ensuring widespread accessibility for customers throughout the island. Key locations include Mixue Bugis at 241 Victoria Street, Paya Lebar Square at 60 Paya Lebar Road, People’s Park Complex, and Jurong Point. The promotion runs until further notice, though customers are advised that availability is subject to stock levels.

Operating hours vary by location, but most outlets maintain extended hours to accommodate both afternoon treats and evening dessert cravings. The brand recommends checking specific outlet timings before visiting, particularly for locations in shopping centres that may have different operating schedules.

Consumer Response and Market Impact

The return of Mixue’s $1 matcha ice cream has generated significant buzz across social media platforms, with food bloggers and deal-hunters sharing their experiences widely. Customer feedback consistently highlights the surprising quality achieved at such a competitive price point, with many noting that the matcha flavour intensity exceeds expectations for a budget offering.

The promotion’s timing coincides with growing global interest in matcha products, with Yelp reporting a 791% year-over-year increase in searches for “matcha powder” and 180% increase for general “matcha” searches. This trend reflects matcha’s evolution from a niche Japanese tea ceremony ingredient to a mainstream flavour profile embraced by younger demographics worldwide.

Quality and Ingredient Commitment

Despite the aggressive pricing of their $1 matcha ice cream, Mixue maintains strict quality standards in their ingredient sourcing. The brand uses fresh dairy milk, heavy cream, and natural sweeteners as base ingredients, ensuring a creamy texture that complements the earthy matcha flavour profile. Quality control measures include proper emulsification and stabilisation techniques that prevent ice crystal formation, maintaining the smooth texture that customers expect.

The matcha powder used in production undergoes careful sourcing to ensure colour consistency and flavour authenticity. This attention to detail helps differentiate Mixue’s offering from competitors who may compromise on ingredient quality to achieve similar pricing.

Mixue’s $1 matcha ice cream represents more than just an affordable treat—it demonstrates how innovative business models can democratise premium flavours, making quality matcha accessible to Singapore’s diverse consumer base without sacrificing the authentic taste experience that matcha lovers seek.