Museum of Ice Cream Reopening: Singapore’s Sweetest Pink Wonderland Returns

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The highly anticipated museum of ice cream reopening in Singapore has finally arrived, and it’s bigger, bolder, and more magical than ever. After a sprinkle-filled refresh, this iconic pink paradise at Dempsey has thrown open its doors with a host of new attractions, unlimited treats, and immersive activities for all ages. Whether you’re a returning fan or a first-time visitor, here’s everything you need to know about the revamped experience that’s set to be Singapore’s most joyful destination in 2025.

A Pink Playground Reimagined

Since its original launch in 2021, the Museum of Ice Cream (MOIC) has welcomed over half a million guests and earned accolades such as Klook’s Best in Experience Award and TripAdvisor’s Travellers’ Choice Award. Now, following a temporary closure for renovations, the museum of ice cream reopening introduces a reimagined 25,000-square-foot wonderland designed to spark joy, creativity, and connection for guests of all ages.

Step inside and you’ll be greeted by a vibrant world of colour and whimsy, where every corner is crafted for fun and photo opportunities. The new layout features 14 interactive dessert-themed installations, each offering something unique and delightful.

What’s New: Attractions and Installations

The museum of ice cream reopening brings a host of never-seen-before highlights that promise hours of entertainment:

  • Singapore’s First-Ever Banana Maze: Get lost in a wildly whimsical maze filled with hanging pink and yellow bananas—perfect for both kids and adults, and a must for your Instagram feed.
  • The Pink Carnival: Relive your childhood with nostalgic games, buttery popcorn, and the brand-new Animal Cookie ride, all set in Singapore’s pinkest indoor carnival.
  • Bouncy Castle & Infinity Mirror Party Zone: Burn off those sweet treats by bouncing around or dancing under kaleidoscopic lights and beats in the mirror world party zone.
  • California Dreamin’: Embark on an ice cream journey featuring eight rotating flavours from Denzy Gelato, including vegan and allergen-friendly options.
  • Scream’s Diner and Potong Palace: Indulge in waffles, pizzas, and soft serve, then travel back in time with traditional potong ice cream flavours like Thai Milk Tea and Longan Osmanthus.
  • Sprinkle Pool: Dive into Asia’s largest sprinkle pool, a beloved favourite that remains a centrepiece of the MOIC experience.
  • Unicorn Playground & Ice Cream Stations: Enjoy returning classics and new surprises at every turn.

Unlimited Ice Cream and Flavours Galore

One of the biggest draws of the museum of ice cream reopening is the promise of unlimited ice cream throughout your visit. Guests can now enjoy up to 19 different flavours and 8 toppings, with stations scattered across the 14 themed rooms. From classic Chocolate Chip Cookie Dough to unique local creations like Pineapple Coconut and Black Sesame, there’s a scoop for every palate.

Vegan and allergen-friendly options are available, ensuring everyone can indulge. And if you can’t decide, try a mixed swirl or top your treat with colourful cornflakes, chocolate cookie cereals, and jellybeans for the ultimate sugar rush.

The MOIC Passport: A Keepsake for Every Guest

Every journey at the new MOIC begins with a special Passport—an interactive booklet that guides you through the museum with fun facts, engaging activities, and space to collect memories. This take-home keepsake adds an educational twist to your visit, blending learning with play in a way that appeals to both kids and adults.

Free Workshops and Special Promotions

To celebrate the museum of ice cream reopening, MOIC is offering four fan-favourite workshops for free from 3 to 25 May 2025. These hands-on sessions include:

  • Ice cream making
  • Keychain crafting
  • Squishy painting
  • Edible slime creation


Workshops are available on a first-come, first-served basis, so arrive early to secure your spot. In addition, Singapore residents can enjoy 10% off weekday General and Premium tickets until 30 May 2025 by using the code SGSPRINKLE10 at checkout.

Ticketing, Memberships, and Practical Details

The Museum of Ice Cream Singapore is located at 100 Loewen Road, nestled in the Dempsey cluster. Opening hours are:

  • Monday, Tuesday, Friday, Saturday, Sunday: 10am to 7pm
  • Wednesday: 10am to 3pm
  • Thursday: 10am to 2.30pm

General Admission tickets start at S$35, while Premium Tickets (which include extra treats and perks) start from S$45. Children aged 2 and below enter free. For the ultimate MOIC fan, an annual membership card is available from S$146, offering unlimited visits, exclusive discounts, and members-only events.

Advance reservations are required and can be made online. Weekend rates apply on the eve of Public Holidays and on Public Holidays.

Why Visit the Museum of Ice Cream Reopening?

The museum of ice cream reopening isn’t just about desserts—it’s about creating unforgettable memories with friends and family in Singapore’s most colourful and imaginative space. The refreshed MOIC offers something for everyone, from nostalgic games and hands-on workshops to unlimited sweet treats and Instagrammable moments at every turn.

Whether you’re planning a family outing, a date, or a fun day with friends, the new MOIC promises a sprinkle-filled adventure that’s sure to leave you smiling long after you’ve left.

Plan Your Visit

Ready to sprinkle some magic into your day? Book your tickets in advance to secure your preferred time slot and take advantage of special promotions for Singapore residents. Don’t forget to bring your camera, your appetite, and your sense of wonder—the museum of ice cream reopening is a treat for all the senses.

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