Shopee Launches #MyShopeeJingle Competition with S$10,000 Cash Prize and Opportunity to Create Its Next 12.12 Campaign Jingle

Winning entry to appear in Shopee’s 12.12 campaign, with internship opportunities for shortlisted finalists.

SINGAPORE – Media OutReach Newswire – 22 July 2026 – Shopee today launched #MyShopeeJingle, a nationwide competition inviting tertiary students across Singapore to create the next soundtrack for Shopee’s iconic 12.12 campaign. More than just a jingle competition, #MyShopeeJingle gives aspiring musicians, songwriters and creators the opportunity to showcase their creativity on one of Shopee’s biggest stages, with the winning entry set to be featured in the brand’s 12.12 campaign.

From Campus Creativity to a National Campaign

The winning entry will receive a S$10,000 cash grand prize, have their jingle featured in Shopee’s 12.12 campaign, and gain exclusive behind the scenes access to the professional recording and campaign production process. In addition, all three shortlisted finalists will be offered internship opportunities with Shopee Marketing, offering these aspiring creatives the opportunity to work on real campaigns at one of Singapore’s leading consumer brands.

Geraldine Ho, Head of Marketing at Shopee Singapore, said: “Shopee’s catchy jingles have become an iconic part of our campaigns over the years. This time, we’re handing the mic to the next generation of creators to provide an opportunity for them to showcase their creativity on a national platform while gaining industry exposure. We’re excited to find out what fresh tunes they come up with and what the next 12.12 soundtrack will sound like.”

Bringing the Audition to Campus

To bring the competition closer to tertiary students, #MyShopeeJingle Campus Activations will be held across three campuses this August, allowing students to record and submit their jingles during their freshmen orientation programmes and co-curricular activity festivals.

The campus activations will take place at:

• Nanyang Technological University (NTU) on 12 August
  
• Singapore Institute of Technology (SIT) on 22 August
  
• Singapore Management University (SMU) on 26 August

More details on the campus activations will be shared on Shopee Singapore’s Instagram and TikTok from 1 August 2026. Students can step into Shopee’s recording booths to record and submit their jingles on the spot, or snap photos at themed photo booths. Students who complete tasks can also enjoy complimentary matcha from local beverage brand Sugar Belly and get to spin Shopee’s gachapon machine for a chance to win exciting prizes, including a laptop, brand samples and Shopee vouchers.

Creating the Next Shopee Jingle

The competition is open to all tertiary students in Singapore, with registration and submissions open from 20 July to 31 August 2026. Participants may register individually or in teams of up to five and submit their entries by creating an original 15 to 30 second jingle and uploading it via the #MyShopeeJingle microsite.

Every submission must feature the words “Shopee” and “Buy Today, Get Today” within the lyrics. Multiple unique submissions are permitted, provided each entry is fully original. Entries that contain copyrighted music or content generated using artificial intelligence will not be eligible.

For more information, please view the #MyShopeeJingle microsite.

Three finalists will be shortlisted for public voting on the Shopee app from 9 to 16 September 2026, with the winning jingle being announced on 1 October 2026. Participants are also encouraged to share their entries on social media using #MyShopeeJingle and tag @Shopee_SG to rally support from friends and family.

Appendix: #MyShopeeJingle Competition Details

• Competition period
• Submission: 20 July to 31 August 2026
• Public voting: 9 to 16 September 2026
• Winner announcement: 1 October 2026
• Grand Prize
• S$10,000 cash prize
• Winning jingle featured in Shopee’s 12.12 campaign
• Behind the scenes access to Shopee’s campaign recording and production
• Internship opportunities with Shopee Marketing for all three shortlisted finalists
• Eligibility

• Open to all tertiary students enrolled at eligible institutions in Singapor
• Individual and team submissions (up to five participants)
• Valid Shopee account required
• Original lyrics and melody required

Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.