Beyond Taylor Swift: Singapore’s Hunt for the Next Big Concert Exclusive

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March 15, 2024 — Singapore hosted Taylor Swift’s Eras Tour, the only Southeast Asian stop. The event set a new benchmark for the city-state’s ability to attract and manage mega-concerts. The six-night spectacle sold out. It also greatly boosted the local economy, adding an estimated S$400 million (US$300 million) in the first quarter of 2024 alone. This achievement has sparked discussions about the potential for Singapore to replicate this success with other global superstars.

The question now is, who could be next to bring a similar, if not greater, economic and social impact to Singapore? Here are some potential candidates:

Beyonce

She is known for her exciting shows and a huge global following. Beyonce could bring the “Beyonce bump” to Singapore. Despite having few shows, her Renaissance World Tour was one of the highest-grossing tours. It showcased her unmatched star power. A concert exclusive to Singapore might draw fans from around the world. It would reflect the economic impact seen during Swift’s tour.

BTS

The global K-pop phenomenon has a massive fan base in Asia and around the world. With the members currently serving in the military, anticipation for their return is sky-high. Singapore could become the top spot for the group’s comeback tour. It could draw in many fans from the region.

Adele

Despite never having performed in Asia, Adele’s global appeal is undeniable. Convincing her to hold her first Asian show or a concert residency in Singapore could be historic. It could also draw international tourists, like her Las Vegas residency.

Ariana Grande

With her last tour in 2019 and a strong track record of successful concerts, Ariana Grande is another artist who could replicate the economic success of Swift’s tour in Singapore. Her wide appeal and energetic performances is also likely to attract a diverse audience.

One Direction

Although currently on hiatus, a reunion of One Direction, including all original members, would be a monumental event. The boy band’s global fan base remains strong, and a Singapore-exclusive reunion concert could potentially surpass the economic impact of Swift’s tour.

Conclusion

Taylor Swift’s Eras Tour was a success in Singapore. It shows the city’s ability to host big international events and its appeal as a concert destination. By targeting other famous artists, Singapore could keep improving its reputation as a top venue for world-class entertainment. This would bring big economic benefits and strengthen its status as a cultural hub in Southeast Asia.

Discussions and negotiations with artists and concert organisers continue behind the scenes. The chance of hosting another mega-concert in Singapore is still exciting. The city-state has a great location. It has quality infrastructure and a vibrant culture. These make it a top choice for global superstars who want to make a big impact in Asia.

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