Durian-Flavoured Kunafa Chocolate Bars Now at Mustafa Centre

The viral Dubai-inspired kunafa chocolate bars have taken the culinary world by storm, and Singapore’s beloved Mustafa Centre has joined the trend with an exciting local twist. Just when we thought we’d seen every possible variation of this Middle Eastern-inspired treat, a bold new flavour has emerged that perfectly captures Singapore’s unique food culture: durian kunafa chocolate bars.

What Are Kunafa Chocolate Bars?

Kunafa chocolate bars represent an innovative fusion of traditional Middle Eastern dessert and premium chocolate. The original concept combines the crispy texture of kunafa (a pastry made with fine vermicelli-like dough) with smooth chocolate and typically a rich pistachio filling. This combination creates a uniquely satisfying contrast between crunchy and creamy textures that has captivated dessert lovers worldwide.

The trend began in Dubai around 2021 when Sarah Hamouda founded Fix Dessert Chocolatier, offering chocolate treats that quickly gained international attention. While her brand featured numerous flavours, it was the kunafa chocolate bar that achieved phenomenal popularity, spreading across social media platforms and inspiring chocolate makers around the world to create their own versions.

Mustafa Centre’s Kunafa Collection

Mustafa Centre, Singapore’s famous 24-hour shopping destination, now stocks kunafa chocolate bars from the brand Alfredo in three distinct flavours:

• Original Kunafa Pistachio: The classic version that started the global trend
• Kunafa Pistachio & Dates: A variation that incorporates sweet dates
• Kunafa Durian: The newest addition featuring Singapore’s beloved “king of fruits”

The 160g chocolate bars are priced at $15.90 each, with a special offer of two bars for $29. For those looking for a more budget-friendly option, Mustafa Centre also offers smaller 100g bars of the Kunafa Pistachio flavour for just $9.90, making it one of the most affordable places in Singapore to try these trendy treats.

The Durian Difference

The introduction of durian-flavoured kunafa chocolate represents a bold culinary experiment. Known for its powerful aroma and distinctive creamy texture, durian is the perfect candidate for a localised version of this global trend. Early reports suggest that the durian version has a slightly different consistency from the original pistachio variant, with the kunafa filling appearing less thick in online videos.

This East-meets-Middle-East fusion exemplifies Singapore’s talent for culinary innovation and cultural blending. While purists might stick with the traditional pistachio version, adventurous foodies and durian lovers will undoubtedly be eager to sample this unique creation.

The Global Kunafa Chocolate Phenomenon

The kunafa chocolate trend represents more than just a fleeting social media fad. Since its inception, it has evolved into a global culinary movement that has caught the attention of major chocolate manufacturers and artisanal chocolatiers alike.

Even premium chocolate maker Lindt entered the market in November 2024 with a limited-edition Dubai-inspired pistachio chocolate bar. Their release was treated like a luxury product launch, with numbered tickets and limited access, highlighting the perceived value and exclusivity of these treats.

The viral nature of kunafa chocolates can be attributed to several factors:

• Textural Contrast: The combination of crispy kunafa strands and smooth chocolate creates an unforgettable mouthfeel.
• Visual Appeal: The distinctive layers and textures make for highly shareable social media content.
• Exclusivity: Initially difficult to obtain outside Dubai, the scarcity drove demand and inspired local interpretations.
• Cultural Fusion: The blend of Middle Eastern dessert traditions with modern chocolate crafting appeals to cosmopolitan tastes.

Why Singapore Embraced the Trend

Singapore’s multicultural food scene provides the perfect environment for kunafa chocolates to thrive. With a population that appreciates both traditional Asian flavours and international culinary trends, the city-state has warmly welcomed this Middle Eastern-inspired treat.

The addition of durian—a fruit that divides opinion but holds a special place in Singaporean cuisine—demonstrates how global food trends can be successfully localised. This adaptation mirrors similar efforts by chocolatiers in other countries who have incorporated local flavours into their kunafa chocolate interpretations.

The Future of Kunafa Chocolate

While some culinary experts compare kunafa chocolate to other short-lived food trends (like the Dalgona coffee phenomenon of 2020), others believe it has staying power. The substantial investment by established chocolate brands suggests confidence in its longevity.

Rather than remaining a niche product, kunafa chocolate appears to be establishing itself as a distinct category within the premium chocolate market. Its unique combination of textures and flavours offers something genuinely different from traditional chocolate bars, potentially securing its place in the confectionery landscape.

Where to Find Them

For those eager to try these innovative treats, Mustafa Centre provides easy access to all three flavours. Located at 145 Syed Alwi Road, Singapore 207704, the centre is open 24 hours, making it convenient to satisfy your kunafa chocolate cravings at any time of day or night.

Whether you’re a chocolate connoisseur, a fan of Middle Eastern desserts, or simply curious about the latest food trend, Mustafa Centre’s kunafa chocolate bars offer an accessible way to experience this global phenomenon. The durian version, in particular, provides a uniquely Singaporean take on an international sensation.

As food trends continue to cross borders and cultures, kunafa chocolate—especially in its new durian incarnation—stands as a delicious example of culinary globalisation adapted to local tastes. Whether it becomes a permanent fixture in Singapore’s diverse food landscape or remains a fascinating moment in confectionery history, it’s certainly worth trying while it’s at its peak popularity.

So the next time you find yourself at Mustafa Centre, consider picking up one of these trendy treats—or perhaps all three flavours for a comparative tasting session. After all, how often do you get the chance to experience the fusion of Middle Eastern tradition, European chocolate craftsmanship, and Southeast Asian flavours in a single bite?