Affiliate content accounts for one in 10 visits to Shopee, giving shoppers another way to discover products. Over the past year, traffic referred by affiliates grew more than 50%, while sales through the programme rose close to 50%.

SINGAPORE – Media OutReach Newswire – 8 November 2026 – Shopee recognised 32 affiliates in this year’s Million Dollar Club at the 2026 Shopee Affiliates Connect on 6 November. Each awardee generated more than US$1 million in sales during the qualifying year, more than twice the number recognised in 2025. The event also introduced Shopee’s first Rising Stars awards, recognising nine creators for the strongest sales growth over the past year in their respective content categories, and brought brands and affiliates together ahead of the biggest promotions in Shopee’s 11.11 Big Sale, which begin at 8pm on 10 November.

Shopee has more than 300,000 affiliates in Singapore, with their content accounting for one in 10 visits to the platform. Over the past year, traffic referred by affiliates grew more than 50%, while sales generated through the programme rose close to 50%. Through social media, Shopee Live and Shopee Video, affiliates share recommendations in their own voice and draw on their experience with products, helping shoppers make

more informed choices.

“Behind every recommendation is a creator who has taken the time to find products they believe in and share them with their community. When shoppers discover something useful through a creator whose recommendations they value, it makes the work worthwhile. We are proud to celebrate this year’s awardees and welcome the first Rising Stars. Their stories show what can grow when creativity meets the right opportunity, and we will keep supporting more creators as they build livelihoods around what they love and help shoppers discover products in new ways,” said Kel Jin Chua, Director, Shopee Singapore.

Bringing Creators and Brands Together

At the 2026 Shopee Affiliates Connect, creators could meet brand teams, ask questions and explore products first-hand. The event featured booths from Medicube, Aprilskin, Round Lab, Dear, Klairs, Centellian24, FineToday, Kérastase, L’Oréal Professionnel, Matrix, Kiehl’s, Lancôme, Blackmores, The Ordinary, Lucido, UNOVE, Beauty of Joseon, Innisfree, Aestura, Philips, LANEIGE, RYO, Confetti, Moonhealth, Torriden, TIRTIR, DASHU, DECORTÉ, Rejuran, Arencia, Dr. Reju-All, Groupe SEB, Dr.FORHAIR, Mars Labs, Ninja Kitchen, Moom Health, Dokijuice, The Purest Co., GROWUS, Dr. Althea and BZU BZU. Representatives from Round Lab, Dear, Klairs, Centellian24 and UNOVE even travelled from Korea to take part.

“Creators and brands get to know each other in a different way when they meet face to face. Creators can ask questions and hear directly from the teams behind the products, while brands can explain what makes their products distinctive. This first-hand knowledge helps creators make informed recommendations in their own voice, giving shoppers useful insight from creators they know and trust as they explore 11.11 deals,” said Weiyi Tay, Head of Marketing, Shopee Singapore.

Celebrating the Million Dollar Club and Rising Stars

The 2026 Shopee Million Dollar Club awardees listed alphabetically are:

@77shome; @audreyxaudrey; @bobmubarak; @branreckaymends; @briannawonggg; @eexuan;

@emmtann; @hellojamie; @jessicatham; @kloudyz; @livewithzoe; @malaquemahdaly; @melodyyaptl;

@mongabong; @naomineo; @nuruiaini; @omfgwen; @orhneethebunny; @ourslowhouse; @pornsakp;

@sheilamansy; @shopwithagnesboo; @shopwithsasax; @sophiaxchong; @synnee.ng; @wirdaelliesa;

@zoeraymondtan; and @zoniaraymond.

The nine Rising Stars recognised by category are:

Social Media: @natashatannnnn; @thecurioustravelers; @tiarabean.

Shopee Live: @bonnieloo94; @funnylittlesheep; @maybelinesim.

Shopee Video: @densoncyf; @likenovh; @vincentfoodstagram.

Agnes Boo (@shopwithagnesboo), a Million Dollar Club awardee for the third consecutive year, began livestreaming alongside a corporate career. As viewers returned to her Shopee streams and became regular customers, livestreaming grew into a more consistent source of income and eventually a full-time career.

“I started livestreaming on the side while I had a corporate job. At first, it was just extra income. I didn’t expect it to become my career. On Shopee, people came back to my streams, and over time I built a regular customer base. When my commissions became consistent and passed my salary, I felt ready to make the move. Being in the Million Dollar Club for a third year is something I’m proud of,” said Agnes.

Natasha Tan (@natashatannnnn), a former banker and Social Media Rising Star, began sharing Shopee links as an extension of the product recommendations she already made to friends and family.

“My social media started as a digital diary. Sharing Shopee product links grew naturally from things I already liked telling friends and family about. I feel proud when someone tries a product I recommended and enjoys it too. I didn’t expect people in my community to buy through my links, so hearing they liked what they bought and sometimes even causing them to go out of stock is especially rewarding,” said Natasha.

In the Run-Up to Shopee’s 11.11 Big Sale

Running from 30 October to 17 November 2026, Shopee’s 11.11 Big Sale features more than 600 specially discounted deals at up to 90% off, selected products from S$0.99, and S$111 off S$350 Flash Vouchers. The sale’s biggest promotions begin at 8pm on 10 November, with the biggest voucher drops on 10 and 11 November.

During the campaign, every S$30 spent on eligible purchases gives ShopeeVIP subscribers one chance in a draw to win an Aion V Luxury electric SUV worth approximately S$68,000. The winner will be announced on 26 November. The Certificate of Entitlement is excluded and will be borne by the winner.

Aspiring creators interested in joining the affiliate programme can sign up here, while shoppers can visit the 11.11 Big Sale campaign page to explore deals, claim vouchers and browse upcoming livestreams.

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee

Shopee Celebrates More Than Twice the Million Dollar Club Awardees at 2026 Shopee Affiliates Connect As Its 11.11 Big Sale Kicks Off

Affiliate content accounts for one in 10 visits to Shopee, giving shoppers another way to discover products. Over the past year, traffic referred by affiliates grew more than 50%, while sales through the programme rose close to 50%.

About Shopee

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Affiliate content accounts for one in 10 visits to Shopee, giving shoppers another way to discover products. Over the past year, traffic referred by affiliates grew more than 50%, while sales through the programme rose close to 50%.

About Shopee

Shopee Celebrates More Than Twice the Million Dollar Club Awardees at 2026 Shopee Affiliates Connect As Its 11.11 Big Sale Kicks Off

HKUST President and Chinese Academy of Sciences Academician Prof. Nancy Ip Receives UNESCO Honor for a Second Time

City Chamber Orchestra of Hong Kong presents NORDIC SEASONS

Shopee Celebrates More Than Twice the Million Dollar Club Awardees at 2026 Shopee Affiliates Connect As Its 11.11 Big Sale Kicks Off

HKUST President and Chinese Academy of Sciences Academician Prof. Nancy Ip Receives UNESCO Honor for a Second Time

City Chamber Orchestra of Hong Kong presents NORDIC SEASONS

Ningbo Consensus on Collaborative Development released at 2026 Global Mayors Dialogue · Ningbo

Shopee Celebrates More Than Twice the Million Dollar Club Awardees at 2026 Shopee Affiliates Connect As Its 11.11 Big Sale Kicks Off

HKUST President and Chinese Academy of Sciences Academician Prof. Nancy Ip Receives UNESCO Honor for a Second Time

City Chamber Orchestra of Hong Kong presents NORDIC SEASONS

Ningbo Consensus on Collaborative Development released at 2026 Global Mayors Dialogue · Ningbo

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